Wednesday, July 31, 2019

The Internationalization of Amazonia

This stopped the north americans Show of the brazilian Minister of Education in the United States This one deserves to be read, after all is not every day that a brazilian shut the north americans up. During a debate at an university, in USA, the ex-governor of DF, ex minister of education and current senator CRISTOVAM BUARQUE, was asked what he thought about the internationalization of Amazonia. The young American beginning his question saying that he expected an answer of a humanist point of view, not of a brazilian. This was the Cristovam Buarque’s answer: â€Å"In fact, as a brazilian, I simply would speak against the internationalization of Amazonia. As much as our government don’t have the right care of this heritage, it’s ours. As a humanist, feeling the environmental degradation that threatens the Amazonia, I can imagine its internationalization, and for everything that has a lot of importance to our humanity as well. If the Amazonia, as a humanity ethics, should be internationalized, let’s also internationalized the oil’s reserves around the world. The oil is as much important for the welfare of the humanity as the Amazonia is for our future. Nevertheless, oil’s owners feels on the right to increase or decrease the extraction of petroleum, as well as raise its price. The same way, the financial capital of wealthy countries should be internationalized. If Amazonia is a reserve for all the humans, it can not be burned by the will of its owner, or its country. Burned Amazonia is as serious as unemployment caused by arbitrary decisions of global speculators. We can not let that the financial reserves serves to burn down entire nations according to the whims of speculation. Even before Amazonia, I would like to see the internationalization of all the big museums around the world. The Louvre can’t only belong to France. Each museum of the world is guardian of the most beautiful peaces produced by human genius. We cannot let this cultural heritage, as the Amazonia natural heritage, be manipulated and treated by the style of its owner or country. Not long ago, a Japanese millionaire, decided to bury with him a big master’s frame. Before it, this frame should have been internationalized. During this meeting, the United Nations are realizing the Millennium Forum, but presidents of several countries had difficulties in attending it by constraints on the U. S. border. Therefore, I think that New York, as headquarters of United Nations, should be internationalized. At least Manhattan should belong to the entire humanity. Such as Paris, Veneza, Roma, Londres, Rio de Janeiro, Brasilia, Recife, each city, with its own beauty, its own history, should belong to the entire world. If the United Sates wants to internationalized Amazonia, due to the risk of letting it in a brazilian hand, let’s internationalized all U. S. ’s nuclear arsenals. Even because they have already proved they are capable to use these weapons, causing destruction thousands of times bigger than the deplorable burnings done in brazilians forests. I support the idea of internalizing the world forests reserves in exchange for debt. Let’s beginning using this debt to guarantee that each child in the world will have the change to eat and go to school. Let’s internationalized the children, treating, all of them, regardless the country of their birth, as a heritage who deserves care from the entire world. As a humanist, I agree to defend the internationalization of the world. But, while the world treats me as a brazilian, I will fight for the Amazonia to be ours. Only ours! †

Tuesday, July 30, 2019

Property ownership: the case of muslim women

AbstractionProperty ownership has been extremely debated in recent old ages particularly when it comes to adult females. The instance of Muslim adult females has been dismaying in certain Muslim states because though adult females are allowed to have belongings some traditions when set together with some Islamic Laws are extremely curtailing adult females ‘s ownership belongings. Property in this light includes land, house and other touchable belongingss. This paper based on exemplifying the different beginnings of belongings acquisition which has been hindered due to, in most instance calculated confusion of Islamic Torahs and customary Torahs which had restricted the ownership of belongings by Muslim adult females in different Islamic parts. IntroductionWomans in many states still face inequality at place, in their communities and the society at big. They are normally left in the background because of province Torahs, customary Torahs and spiritual beliefs. This inequality besides affects their right of belongings ownership. The rights of adult females to have, inherit, manage and dispose of belongings whether touchable or intangible has been minimized by persons, imposts and Torahs in many states of the universe today. These adult females who most frequently constitutes a greater population of the state, are non give the chance to ain land, houses, autos, bank history, cowss, harvests and many other signifiers of belongings. Women ‘s right to belongings most frequently depends on the relationship they portion with work forces around them. Religion excessively has besides had an impact on the ownership of belongings by adult females when set together with customary beliefs. These two when put together in utmost instances greatly limits the right of a adult females to ain belongings. Religion has been interpreted to the hurt of the Islamic adult female but to the advantage of the Islamic adult male. These several reading of Islam under different customary Torahs has reduced the rights of adult females to ain belongings. This paper hence brings out the function of Muslim faith on the ownership of belongings by Muslim adult females. Analyze what the Islamic faith says about adult females having belongings and what is the existent state of affairs at manus. That is how the Islamic faith is integrated with tradition and province jurisprudence and its impact on the ownership of belongings by Muslim adult females in Muslim parts. The Role of Islam in Property Ownership amongst Muslim WomenHistorically, the Quran acknowledges the right of adult females to ain belongings. The Quran explains of import station held by adult females during the period of the prophesier which made them to get belongings. In general footings the Islamic jurisprudence allows adult females to keep, usage and dispose of belongings but when you go into inside informations the footings become really complicated and this therefore restrict these adult females. The Islamic jurisprudence acknowledges the fact that a adult female should be given what she earns and which can be a adult male ‘s when she volitionally transfers it to the adult male. But when we consider the fact that Muslim adult females are suppose to be really reserve, their right of belongings ownership which can be gained merely when they are exposed is restricted. To have a belongings in any signifier means you need to pull off this belongings and this direction can no n be adequately established in the private infinite you need the public infinite. The undermentioned analyses discuss the different ways in which belongings can be acquired but which adult females are being restricted in societies where Islam and tradition are being practiced in extremes. InheritanceIn Islam the adult male is considered the caput of the household and has the right to ain belongings. Inheritance which is a signifier of belongings ownership extremely favors the adult male. Though adult females have the right to inherit belongings of a asleep member of their household, their ain portion is normally half of what the adult male inherits. Though adult females have the right to inherit from their male parent, it is normally two portions for work forces and one for adult females. They believe that adult females do non hold any duty to take attention of the household as the work forces do, therefore the work forces should be given more. In most traditional Muslim states the combination of customary and Muslim jurisprudence against adult females refering this issue makes adult females to be wholly refused the right of belongings ownership. For them since these adult females do non take attention of the household, they should non be given the right to have any b elongings. Besides in most jurisprudence tribunals like in Northern Nigeria where Islam is practiced, the right of adult females to inherit belongings is denied by some Judgess though Islam accepts these rights. Most frequently, the heritage is done in theory and non in patterns. The adult females are merely told that they have been assigned this part of belongings which in most instances is ne'er given to them. Property ownership is consider as a adult male ‘s concern since adult females are considered to be dependent and weak and needs the support of a adult male to manage belongings issues. Annelies Moors ( 1995 ) besides explains that while in Islamic jurisprudence adult females have heritage rights, these so are by and large more limited than those of work forces. This she explains that, looking into the portions of the widows and girls, the male penchant is normally really clear. This is because, in the instance where the hubby dies it is hard for the adult female to inherit the hubby ‘s belongings because she can acquire married to another adult male or better still she is suppose to remain under the protection of the work forces in the hubby ‘s household be it her b oies or the hubby ‘s brothers. Harmonizing to Islam, married womans are entitled to one-eighth of the belongings of their hubbies when the deceased hubbies have kids and to one-fourth if they are childless while girls on the other manus are entitled to merely half the portion of their brother ‘s portion. Besides, when there is an lone girl she gets half of the asleep male parent ‘s belongings and the remainder goes to the male parent ‘s male relations while an lone boy gets the full belongings of the asleep male parent demoing a biased against these adult females. This is because the belongings the adult female with kids owns goes to her kids particularly if they are male childs and if she does non acquire married, she is given less and most frequently refused because she can be remarried. The instance of a childless adult female is worst because she is left with nil as belongings even if she contributed in the acquisition of the belongings. Besides, having a belongings means giving the adult female an upper manus and altering her private infinite to a public infinite. A adult female is suppose to be really modesty in her private infinite and non exposed by having belongings to the public infinite which is considered a adult male ‘s infinite. This perceptual experience is different with urban and rural Muslim adult females. Annelies Moors ( 1995 ) , discusses that although the adult females in both country knew their rights of belongings ownership, some those in the urban countries accepted their ain portion of the estate but most in the rural countries stayed retrained from geting their ain portions. This I believe was the consequence of their customary jurisprudence in those rural countries which prohibited them.EducationEducation is a signifier of belongings acquisition because when you are educated you are exposed to issues of cognizing your rights. In most parts of Africa where Islam is practiced, the figure o f misss traveling to school has been comparatively low compared to the Christian countries. The people do non see the demand of educating the miss kid since she is believed to be the belongings of the adult male. Education is non a precedence but early matrimonies are encouraged. Traveling to school is meant for the male childs who will finally go a household caput and needs instruction and belongings to take attention of the household. This is really common with Muslims particularly in the rural countries who strongly believe in their customary and Islamic Torahs. Most of them are non cognizant of any province jurisprudence or international human rights Torahs or even the Islamic which give them the right to ain belongings. Vanessa Maher ( 1974 ) , explains that Berbers in Morocco equivalent of privacy, and continuing household award integral in maintaining their miss kid at place since schools are considered as a corrupting influence and giving entree to the populace sphere doing instruction really irrelevant.WorkHarmonizing to the Islamic jurisprudence, adult females are allowed to work but this is normally under certain fortunes and under really rigorous conditions. In many Islamic states, occupation chances for adult females and work forces are non the same. They are non given equal chances because adult females are extremely restricted from public life. A adult female is non supposed to work entirely with a adult male because harmonizing to the Quran they might be tempted. A adult female is non supposed to make any occupation that will expose her award of muliebrity but she is supposed to stay modest. Islam by and large recommends that adult females stay at place and take attention of the place. When Vanessa Maher carried out her field work on Women and Property in Morocco in 1974, she pointed out that adult females do non work for rewards because their engagement in the ‘public domain ‘ is considered immoral. This alone prohibits these adult females from making anything that will do them get belongings. Besides the adult male has is oblarged harmonizing to Islam to continue his duty of keeping the adult female. The hubby is responsible for keeping his married woman and the full household non the other manner round even when the married woman has the agencies, so this besides discourages Muslim adult females from working.Harmonizing to the Islamic jurisprudence, adult females are allowed to work but this is normally under certain fortunes and under really rigorous conditions. In many Islamic states, occupation chances for adult females and work forces are non the same. They are non given equal chances because adult females are extremely restricted from public life. A adult female is non supposed to work entirely with a adult male because harmonizing to the Quran they might be tempted. A adult female is non supposed to make any occupation that will expose her award of muliebrity but she is supposed to stay modest. Islam by and large recommends that adult females stay at place and take attention of the place. When Vanessa Maher carried out her field work on Women and Property in Morocco in 1974, she pointed out that adult females do non work for rewards because their engagement in the ‘public domain ‘ is considered immoral. This alone prohibits these adult females from making anything that will do them get belongings. Besides the adult male has is oblarged harmonizing to Islam to continue his duty of keeping the adult female. The hubby is responsible for keeping his married woman and the full household non the other manner round even when the married woman has the agencies, so this besides discourages Muslim adult females from working.Even the dowry and care gift in which the adult female is entitled to be given to her for matrimony is merely owned by her in theory and non in pattern. Annelies Moors 1995 when she carried out her research in Palestine explained that â€Å" younger small town adult females seldom expressed an involvement in selling their gold ( which was their dowry ) to purchase productive belongings ; they would instead put it in their hubby and his house † . This is because when she gets married to the adult male this belongings automatically goes back to the adult male since he is supposed to command the household ‘s resources. At times the dowry and care gift are orally given through promises and the adult female ne'er receives it. The dowry is bit by bit losing its value because most modern-day Muslim adult females will prefer their hubbies to put his resources in the up support of the household. They do non truly care about the dowry particularly in the urban countries. More so, in instance of divorce since the married woman does non hold any right of belongings compensation or sharing all what was given to her as dowry is taken by the hubby. This is because, during matrimony the belongingss she contributes to the household are non regarded as hers but the hubby ‘s belongings. Annelies Moors ( 1995 ) , in her research in Palestine explains that adult females no longer sell their gold dowry to purchase productive belongings because independent female ownership of such belongings clangs with their definition as dependent married womans. They alternatively use it to put in their households therefore cut downing their entree to belongings. DecisionThough attempts are being made to heighten belongings ownership by Muslim adult females, this issue is more complicated in the rural countries since there are strong customary Torahs which restrict adult females. When these customary Torahs are put together with the Islamic Torahs, these adult females are wholly isolated in the ownership of belongings. This is because there is a calculated confusion between Islamic Torahs and customary jurisprudence by work forces which suppress a adult female ‘s right of having belongings doing the customary jurisprudence to rule. Actual control of belongings has still remained in custodies of the work forces. Women ‘s less right of belongings harmonizing to Islamic ideas is seen to be compensated with the fact that they are under the detention of the work forces. Property is considered as power, and the more belongings you own the more powerful you are. MentionsDUPRET, B. , BERGER, M. , Al-ZWAINI, L. ( Eds. ) , Legal Pluralism in the Arab World, The Hague, Kluwer International, 1999 ROSEN, L. ( 2000 ) : The Justice of Islam. Comparative Perspectives on Islamic Law and Society, Oxford U.P Vanessa Maher ( 1974 ) ; Women and Property in Morocco: The Changing Relation to the Process of Social Stratification in the Middle Atlas. Cambridge University Press. Annelies Moors ( 1995 ) ; Women Property and Islam: Palestinian Experience 1920-1990. Cambridge Middle East Ngon & A ; eacute ; Diop Tine and Mohamadou Sy ( 2003 ) : Womans and Land in Africa: A instance Study from Senegal.

Monday, July 29, 2019

Career Choices Essay Example for Free

Career Choices Essay Making the perfect career choice is a lifetime decision that will have a lasting impression on your life and the life of your future family. As we all grow up in life we hear from our parents and mentor’s that if you decide to choose a career that you dislike, you can spend a life time living a miserable lifestyle and your career will have a short life span. In vice-versa, if you find something that you love to do in life and you are  able to make that into a long lasting career. It will seem like you have never worked one day in your life. Throughout time, many working class individuals have chosen to pursue educations in careers that will lead to a future living a stable lifestyle but it is not what their true passions are in life. So they are stuck doing something that they hate in life just because they have to work in order to provide a sufficient lifestyle for themselves and family. Another critical aspect that you must take into consideration when making a career choice is to make a valid consideration on whether you can grow inside of the career decision you make or will you remain static performing one position for the rest of your life. The reason why a lot of individuals choose to go to college is because they are stuck in a dead end job that has no momentum to further gain a promotion or advance in pay. In my opinion, entrepreneurship should be every individual’s long term goal in life. The ultimate decision making factor in choosing a career and working for a prominent company is to get the working experience making mistakes under another companies supervision, so when you begin to start your own company you will already have the experience to make smart business decisions and know how to make your company prosperous. Even though there are a lot of great career choices out there in the world, I believe that a career in either health and wellness or software engineering would be the best fit for me because they will give me the opportunity to grow, both fields are very challenging, and they both will give me the opportunity to prosper and own a private company. 1 The Importance of Having A Software Engineering Technical Career Since the late 1940’s the software engineering field has been growing rapidly as a challenging and profound profession for a lot of software students that would like to inquire skills that helps to maximize the quality and create database software. Since this time excellent software programmers have found ways to improve these components by increasing their speed, security, usability, cost, testability, size, readability, and stability. Engineers have developed business software that have changed the world and has adapted this same concept onto many home computers so consumers can have the same usability as larger corporations from the comfort of their own laptop computer. Computer innovation has evolved greatly since the 1940’s with higher advanced platforms that are able to integrate businesses with consumers easier, through the invention of the World Wide Web. Laptop computers along with tablets have created an easier and more efficient way to access the internet with access to public networks that can be routed from any major hotel or fast food restaurant, and mobile phone technology that has been designed by Mac and Android allow consumers to stay connected to the world from the comfort of a palm sized device. It takes a very talented array of programmers to design these devices and with the world of technology at the forefront of driving innovation; this career field is here to stay. With stability also come growth and business opportunities for talented engineers to step up and continue driving this career field to unknown places. Recently CNN money came out with an article titled â€Å"Best Jobs in America† which had a detailed listing of the top 100 careers in America with great pay and growth potential. It was not a surprise to see software architects at the top of the list at number 1 with a 10 year job growth forecast of 34% beating out other leading career opportunities such as physician assistants coming in at number 2, and management consultant coming in at number 3. CNN has stated, 2 â€Å"Like architects who design buildings, they create the blueprints for software engineers to follow and pitch in with programming too. Plus, architects are often called on to work with customers and product managers, and they serve as a link between a company’s tech and business staffs† (CNN Money, 2010). Making this a well-diversified career field where you get the opportunity to work inside a comfortable office setting but also visit customers at their facilities and help out with customer service issues at remote locations. Along with the exceptional growth potential this career path shares, it also can create amazing entry level financial stability as well as stated in figure 1 below: 10th%| 25th%| 75th%| 90th%| As you advance your experience and expertise in the software engineering career field, programmers have the option to choose a specific craft such as a technical support engineer, C++ software engineer, or lead software engineer where your average annual income can range from $63,000 upwards to $120,000 a year easily based on an individual’s knowledge. Even though ultimate career stability along with a great compensation plan and benefits sounds great from the outside looking in we must also understand that with great opportunities also comes a great challenge. Programming in laments terms can be contributed to learning a second language such as 3 Spanish. It takes a lot of dedicated time to perfecting this skill along with training. Depending on your decided expertise there may be a ton of syntax and logical instructions that you have to learn in order to program effectively and unfortunately most of this time is spent outside a classroom or job setting really learning the craft at home on an individual’s personal time. But in a more positive perspective a lot of these languages such as Java, C#, and Visual Basic derive from the parent language of C++ so if you are able to get a great concept for this computing language the others will come fairly efficient for beginning programmers. Another positive aspect to this career field is since there are such high demands for these positions a lot of companies offer entry level programming positions offered to developers that have no experience so this will give individuals the opportunity to work under mid and senior level technicians to learn the ropes. A lot of individuals stray away from challenge, growth, and hard work but this is a career field that awards individuals for hard work, and gives techs the opportunity to learn a new aspect of the business every single day which makes this career field interesting. Below in figure 2 is a progression  chart that shows the career path a software engineer should take in order to become great at their craft and make a nice 6 figure income. A career progression chart generally resembles the one below. It may vary from company to company. | Role| Years of experience| Trainee software engineer| 0-1| Software engineer| 1-2| Senior software engineer| 2-4| System analyst| 3-5| Project leader| 5-8| Figure 2 ExpressComputerOnline.Com career roadmap for software engineers One could only imagine that one day a company that was started in your parents garage would evolve and become a multi-billion dollar company that has millions of dedicated customers, and releases innovative products that changes the world every year. Well this is not a dream anymore; it has actually been a reality for major companies such as Google, Apple, and Macintosh which have all started out of garages. The biggest disadvantage the many software developers face when building their own business is they do not have a lot of business experience, but with help from outsourcing agencies such as fog creek which specializes in the development and startup of technology companies they state that â€Å"if you have an innovative product that can compete for market share versus other companies all you have to do is market, sale, price, and hire exceptionally well† (Fog Creek Software, 2011). Which is not an easy process but if you are able to do it effectively your business will have a fair chance of competing in a vastly competitive marketplace. How A Health And Wellness Career Will Create A Great Business Career Individual health and wellness have been in the forefront of the world for many decades now being led by activist groups and government agencies  initiating â€Å"Go Green† marketing campaigns and household tax credits for individuals and homeowners who convert their lifestyles to a more healthy and energy efficient environment. CNN states that health and wellness physicians â€Å"Perform routine care such as physicals and tests, counseling patients, and even prescribing medication, all under a doctor’s supervision. Today’s doctor shortage will only worsen as boomers age and health care reform brings more patients into the system, creating a huge need for this field† (CNN Money, 2010). 5 So even with an aging population this will continue to be a career path that will always be in high demand. On the CNN money web article that was published earlier in the year physician’s assistants that also are in health and wellness practices partake in the number 2 position with a 39% 10 year annual growth forecast. Even though going green and living health is not new in the minds of many Americans a lot of individuals have not accepted the lifestyle thus living in an unhealthy environment. Statistics have shown that just in woman alone â€Å"Recent national data show that 82.1 percent of Black women and 75.7 percent of Hispanic women are overweight or obese compared to 59.5 percent of White women (Ogden, 2012).† This shows that there is still a lot of room for growth in this industry and still barriers to break down before this money making opportunity really explodes. In college classrooms instructors have put a major emphasis on students teaching their patients how their living environments vastly effect there personal health and living an unhealthy personal lifestyle will have a vastly negative effect on their health. With more educators out there pushing the idea and government agencies pushing the effort there is a ton of room for growth in this industry. Health and wellness physicians make a pretty comfortable lifestyle as represented below in figure 3, and it is also pretty fulfilling knowing that you are changing individual lives by helping them improve their health. With any career field that is rewarding and has a tremendous opportunity for growth there are some challenges and risk that must be taken into consideration. Just like with the software engineering career path there is a journey that needs to be taken before you have the appropriate authority to recommend patients for certain treatments and products. There was an article posted in the New England Journal by Michael Porter which makes an argument that states, â€Å"By shifting our focus on value, simply defined as quality divided by cost, we can lower costs and improve quality (Porter, 2011)†. So in order to make this a rewarding career path, consumers would have to switch their focus as well which makes this a difficult path to choose. Education will not be a hard factor to fulfill because there are tons of institutions that offer individuals certification opportunities and there was an article on livestrong.com that supports health and wellness professionals that states, â€Å"If you have a passion for health and wellness, sharing your interest can enrich the lives of others as well. College majors in kinesiology or exercise science can teach skills for exercise and wellness careers but may not be required to obtain certifications (Case, 2011).† 7 Building a Health and Wellness Company may not be easy but if we are able to get it off the ground and running it does offer a tremendous reward and fulfillment knowing that you are offering individuals great products and services that will change their lives by allowing them to live a healthier fulfilling lifestyle. There are even lots of companies out there in the market today which assist business minded individuals such as Melaleuca in helping individuals start their own health and wellness companies. They provide products along with customer service to those who are small companies and need outsourcing to get started. This helps break down a lot of barriers and makes the transition into entrepreneurship a lot easier. Developing a career in software engineering or health and wellness can be very growth orientated, lucrative, and rewarding careers that both give back to the community. Even though there are a lot of great career choices out there in the world, I believe that a career in either health and wellness or software engineering would be the best fit for me because they will give me the opportunity to grow, both fields are very challenging, and they both will give me the opportunity to prosper and own a private company. I was always told in my life that as you begin to mature in life an individual should always have three forms of income coming in which first is a primary income which results from a regular steady job. The second is an alternate income which may result from a part time job or secondary business. While the last form of revenue may result from investing or savings income. My final career choice decision is to pursue software engineering as my primary income since I have dedicated so much time and effort towards learning the craft, and pursuing my bachelor’s degree in Computer Information Systems will help me get a great entry level position with a great starting pay. Plus I have a passion for innovation and enjoy the challenge of learning something new every day. Second, I also have a passion for helping others and with the sales background that I currently have it would be an excellent opportunity for me to build a business starting a secondary health and wellness company selling health certified products to homeowners that wish to live a healthy and clean lifestyle. Case, H. (2011, June 14). Exercise & wellness careers.

Feedback Assignment Example | Topics and Well Written Essays - 250 words - 1

Feedback - Assignment Example The student offered a viable example of how businesspeople may affect the society. However, the student’s explanation of the Utilitarianism theory was not complete. The student did not offer supporting evidence to the explanation given. The student needed to reflect more on the reasons why the Utilitarianism Theory appels to them over the other theories. The student displayed good understanding of the Utilitarianism Theory. However, the student’s explanation of the theory was not exhaustive. The student failed to express reasons for the criticism of the theory. The student exhibited adequate understanding of the Utilitarianism Theory and explained the reasons for preferring the theory. The student arranged his work in a logical manner, making it easy to follow and understand the literature. The student referenced correctly as per the APA rules of referencing. The student earned 8.5 marks out of

Sunday, July 28, 2019

Organizational Behavior of Microsoft Essay Example | Topics and Well Written Essays - 3250 words

Organizational Behavior of Microsoft - Essay Example This essay focuses on presenting a worlwide known company, that was established in 1975 by Bill Gates and Paul Allen. Microsoft Corporation rapidly has made its place as a global information technology (IT) leaders and is an inspiration for many, and not just for people in this field, but also an awe-revering unit for those who wish to study organizational behaviour and structure as sound as this. Many studies have been done in this regard, and since the start, Microsoft has been one of the corporations to maintain a sound organizational structure. This is the purpose of this essay, which explores how Microsoft has struggled to continually improve not just its products and IT software, but has also come up as an exemplary organization in terms of structure, leadership, administration and management. The researcher focuses on analyzing various features of the company. The essay gives an overview of the company, presents it's mission and vision, explores it's values and business strate gies, such as Representation: Building a Pipeline of Future Leaders and Innovation: Driving Market Excellence. The researcher also explores responsibility and it's subtopics for the company, such as Financial Integrity and Transparency, Use and Protection of Assets and Information Technology, Fiscal Responsibility, Use of Software, Confidentiality of Information and Responsibility Globally. Honesty, respect, leadership, training and development, communication, teamwork and recognition topics are also presented in details.

Saturday, July 27, 2019

Electricty Grid retailer Assignment Example | Topics and Well Written Essays - 1000 words

Electricty Grid retailer - Assignment Example 4). Increase the ease and reduce the cost to operate PHEV. Electrical Power: How the Electricity Retailer Can Reduce Consumption During Peak Periods with Low Carbon Footprint Energy Technology Electricity is a secondary source of energy. Electricity is transformed from the combustion of coal and fossil fuels into a secondary source, which can be used and effectively and efficiently transmitted by means of power transmission lines to the consumer. Electricity can also be generated by means of the combustion of biomass. Other primary sources from which electricity is transformed are: natural gas, solar, hydro, geothermal, wind and nuclear sources. The electricity which is generated from the combustion of coal, natural gas, fossil fuels and nuclear sources is non renewable. Electricity is also generated from renewable sources such as: hydropower, wind, biomass, geothermal and solar (Need.org n.d.). The cost of generating electricity varies between 2.2 pence per kilowatt hour to 3.2 penc e per kilowatt hour for the electricity producer. The least expensive means of deriving electrical power is from a combined cycle gas turbine. The most expensive means of deriving electrical energy through combustion is the coal fired integrated gasification combined cycle plant. Open cycle gas turbines which operate on the combustion of natural gas are the most well suited for new electrical generating facilities. The best candidates for fulfilling electrical power generation requisites at peak duty are the open cycle gas turbines. These open cycle gas turbines are adaptive, reliable and are capable of being efficiently ignited when the demand for electricity reaches its peak demand. An open cycle gas turbine can generate electricity at 3.2 pence per kilowatt hour when operate continuously. When operated solely at periods of peak duty, the open cycle gas turbine generates electrical energy at 6.2 pence per kilowatt hour (Royal Academy of Engineering n.d.). The operating cost of ren ewable energy sources is more expensive than the constant cycle gas turbine, the pulverized fuel steam facility, the circulated fluidized bed steam plant and the integrated gasification combined cycle. Fluctuation of electrical power generation in the renewable energy sources is a limiting factor in the output generation of electrical power. The cost of generation of electrical power varies from 3.2 pence per kilowatt hour to 7.2 pence per kilowatt hour. The cost of generating electrical power is diminished when there is no standby generation from non renewable sources. An onshore wind farm generates electrical energy at a cost of 3.2 pence per kilowatt hour, notwithstanding the standby generation of electrical power from non renewable sources. In the provision of a standby electrical generator operating from non renewable sources, the cost of generating electricity from an onshore wind farm is 5.4 pence per kilowatt hour. The kilowatt hour cost of generating electrical power from w ave and marine technologies is consistent at 6.6 pence per kilowatt hour, with or without a standby electrical generation resource (Royal Academy of Engineering n.d.). The analysis of consumer demand for electrical energy by the electricity retailer requires constant demand data on a monthly, daily and hourly basis. This data may be evaluated by two means: daily and by the maximum or minimum electrical power consumption. The patterns of demand

Friday, July 26, 2019

Regional Intergration For and Against Articles Essay

Regional Intergration For and Against Articles - Essay Example Seeking to understand the important role that regional integration has played with Saudi Arabia and other Gulf states, the following will discuss the evolution of the Gulf Cooperation Council, this literature review will begin with an overview of the history of the GCC and describe the advantages of membership for Saudi Arabia. A regional trade bloc which includes some of the fastest growing economies in the world, the Gulf Cooperation Council was devised and implemented in 1981 under the auspices of a unified economic agreement which established a unique social and economic bond between the Arab countries of the Persian Gulf region. During these years, the region has witnessed incredible growth, rising gross national product throughout the region and an undeniable boom in natural resources including oil and natural gas. The Gulf Cooperation Council was established as a multilateral organization almost thirty years ago with the intent of fostering economic and social integration among the Arab countries of the Gulf region. Accordingly, economic regional coherence within the bloc includes the formulation of similar regulations across the region with respect to financial transactions, trade, customs and tourism. A coherent economic strategy across the region is an important attributes of the GCC and this has been implemented with an eye to further economic and social integration in the region. Large states such as Saudi Arabia have benefited tremendously, as have smaller states within the region, such as Qatar and Oman. Social integration for the countries of the GCC encourages regional cooperation with the aim of strengthening the ties between the Arab peoples of the Persian Gulf region through a variety of endeavors including joint ventures, multilateral scientific research centers and other social avenues for further growth. Seeking to address the

Thursday, July 25, 2019

What are the causes of ethnic violenceDiscuss with reference to Essay

What are the causes of ethnic violenceDiscuss with reference to Yugoslavia as a case study - Essay Example However, the turning point of the unrest in this area was probably the ratification of the new constitution in 1974 which gave more autonomy to the individual republics that are part of the Yugoslavian jurisdiction (Devic, Ann (1998). According the new constitution, the republics have the option to declare its independence from the federation. Although this provision of the constitution is well-meaning and very democratic, this paved the way for people in the different republics in the Yugoslavian territory to seek independence and become a full-fledged nation on its own. The seed of nationalism is said to be planted by this provision of the constitution and spur the people from the republics to dream of becoming independent. The need to be independent by the republics became more apparent when the Yugoslavian President Josip Borz Tito died in the 1980s (Cairns E. and Roe M. (2003). The tension between the republics became more intense that June of 1991, Slovenia and Croatia decided that they want to become independent and severe their ties with the other federal republics (Cairns E. and Roe M. (2003). Later, in September of the same year, the republic of Macedonia made its intention to become independent while Bosnia and Herzegovina followed in March of 1992(Cairns E. and Roe M. (2003). Unfortunately, Serbia and Montenegro did not approve of the move of Croatia and Bosnia & Herzegovina to leave the federation. They however supported the idea of Slovenia leaving the federation. The assumption of Slobodan Milosevic in 1989 as president of Serbia, the largest and the most heavily populated republic in Yugoslav region brought the tension in the area to a higher level. In December 23, 1990, 88% of the voting populace in Serbia voted for independence (Spencer, Metta (1998). President Slobodan Milosevic also started his plan to unite the regions of Croatia, Bosnia and Serbia into a great Serbian republic

Wednesday, July 24, 2019

Standard drive cycle recreation from general driving behaviour Essay

Standard drive cycle recreation from general driving behaviour - Essay Example This paper documents the early stages of a research project which aims to segment the Standard Drive Cycle definitions into a series of operating characteristic windows which can then be searched for and automatically extracted from general driving behaviour of a car on the road, and thereafter concatenated to re-creating a real-world equivalent of the Standard Drive Cycle without the need for rolling road or laboratory testing. Fuel economy has risen to prominence in recent years and most automobile markets require adherence to local fuel economy standards. It has been realised that fuel economy figures importantly to reduce carbon dioxide emissions and to deal with energy conservation. Globally, the need for oil has been on the increase even though there is a global economic recession (An et al., 2011, p.1). The measurement of fuel economy takes on various different forms but the basic contention is to see what unit volume of fuel is required to travel a certain distance (GFEI, 201 3). There is however no touchstone fuel economy standard in use around the world and the large automobile markets each have their internal standards (An et al., 2011, p.4). Current fuel economy measurement systems rely on localised standard drive cycles that differ from each other in design leading to a lack of consensus. In addition, the various drive cycles in use around the world have fundamental validity concerns that further diminish their credibility

Tuesday, July 23, 2019

Concert Report Essay Example | Topics and Well Written Essays - 1000 words

Concert Report - Essay Example Esber Recital Hall is a famous hall that provided superior sound quality and actually made the piano played by the performing group sound nice and complete whilst New Horizon Brass Ensemble played their piano. There were several performances during this particular night, which included Salve Venere, Salve Marte by John Stevens; sonatas such as Allegro Leggero, Aria ,and Allegro Moderato; there were also French sets, which included Apre un Reve by Gabriel, Improvisation by Francis, and Nuit d’Etoiles by Claude; and dances such as spooky, insouciant, impudent/ponderous, bluesy, con ritmo Latino, and slowly declamatory/fast (Range & Smith, 1999). Candidly, this night turned out to be a most memorable attendance at Esber Recital Hall, primarily because it took no lengths for me to be lost in the performances such as Salve Venere, Salve Marte by John Stevens, originally composed by Kate. From the performance, my favorite dance was bluesy dance, which was vigorously performed, and i t brought the whole house down. The Salve Venere, Salve Marte performance was starling one in the entire concert because this performance really embraced the key elements related to music (Range & Smith, 1999). ... In allegro, there were numerous dynamic changes, and in some moments that ignited the fresh moments of Haydn’s astonishment. Salve Venere, Salve Marte was composed in the Romantic era. The instruments heard comprise the trombone, bassoon, flute, oboe, which belong to the aero-phone family; and the violin, cello, viola, and double bass, which belong to the chordophones family of instruments. This piece has a general homophonic texture. The genre is a piece of music that is divided into two key movements: Andante con moto, and Allegro moderato. The Allegro moderato movement follows sonata-allegro form. There are two themes that were evident from this starling performance, as well as the movement is in triple meter in a small key. It starts at a soft dynamic level and progresses in a crescendo (Range & Smith, 1999). It is usually conjunct with a fine range that finally expands into a broad range. The softness of the opening creates a theatrical atmosphere full of emotions. This m ovement demonstrates a recapitulation — the summary of the themes because the major two themes reappear all through the piece. The other set of piece that made my day was Apre un Reve by Gabriel under Blue Band. Like in the first piece, the volume varied from mezzo forte to strong suit yet down to some moments of piano; however, in general the volume remained more constantly within the mezzo ranges. In addition, when there were variations in volume, pitch and tone were steady and appeared to fit satisfactorily as opposed to just being haphazard. There was much more of a principle in this work and the polyphonic scenery of the piece, a constant of the Baroque,

Netaji Subhas Chandra Bose Essay Example for Free

Netaji Subhas Chandra Bose Essay Known as Netaji (leader), Mr. Bose was a fierce and popular leader in the political scene in pre-independence India . He was the president of the Indian National Congress in 1937 and 1939, and founded a nationalist force called the Indian National Army. He was acclaimed as a semigod, akin to the many mythological heroes like Rama or Krishna, and continues as a legend in Indian mind. Subhas Chandra was born on January 23rd 1897 in Cuttack (in present day Orissa) as the ninth child among fourteen, of Janakinath Bose, an advocate, and Prabhavatidevi, a pious and God-fearing lady. A brilliant student, he topped the matriculation examination of Calcutta province and passed his B. A. in Philosophy from the Presidency College in Calcutta. He was strongly influenced by Swami Vivekanandas teachings and was known for his patriotic zeal as a student. His parents wishes kept him away from the Indian freedom struggle and led him into studies for the Indian Civil Service in England. Although he finished those examinations also at the top of his class (4th), he could not complete his aprecentship and returned to India, being deeply disturbed by the Jallianwalla Bagh massacre. He came under the influence of Mahatma Gandhi and joined the Indian National Congress (a. k. a. Congress). Gandhiji directed him to work with Deshbandhu Chittaranjan Das, the Bengali leader whom Bose acknowledged as his political guru. Bose was outspoken in his anti-British stance and was jailed 11 (eleven) times between 1920 and 1941 for periods varying between six months and three years. He was the leader of the youth wing of the Congress Party, in the forefront of the trade union movement in India and organized Service League, another wing of Congress. He was admired for his great skills in organization development . The Influence of Bose Bose advocated complete freedom for India at the earliest, whereas the Congress Committee wanted it in phases, through a Dominion status. Other younger leaders including Jawaharlal Nehru supported Bose and finally at the historic Lahore Congress convention, the Congress had to adopt Poorna Swaraj (complete freedom) as its motto. Bhagat Singhs martyrdom and the inability of the Congress leaders to save his life infuriated Bose and he started a movement opposing the Gandhi-Irvin Peace Pact. He was imprisoned and expelled from India. But defying the ban, he came back to India and was imprisoned again! Clouds of World War II were gathering fast and Bose warned the Indian people and the British against dragging India into the war and the material losses she could incur. He was elected president of the Indian National Congress twice in 1937 and in 1939, the second time defeating Gandhijis nominee. He brought a resolution to give the British six months to hand India over to the Indians, failing which there would be a revolt. There was much opposition to his rigid stand, and he resigned from the post of president and formed a progressive group known as the Forward Block (1939). The second World War broke out in September of 1939, and just as predicted by Bose, India was declared as a warring state (on behalf of the British) by the Governor General, without consulting Indian leaders. The Congress party was in power in seven major states and all state governments resigned in protest. Subhas Chandra Bose now started a mass movement against utilizing Indian resources and men for the great war. To him, it made no sense to further bleed poor Indians for the sake of colonial and imperial nations. There was a tremendous response to his call and the British promptly imprisoned him . He took to a hunger-strike, and after his health deteriorated on the 11th day of fasting, he was freed and was placed under house arrest. The British were afraid of violent reactions in India, should something happen to Bose in prison. The Mystery Begins Bose suddenly disappeared in the beginning of 1941 and it was not until many days that authorities realized Bose was not inside the house they were guarding! He traveled by foot, car and train and resurfaced in Kabul (now in Afghanistan), only to disappear once again. In November 1941, his broadcast from German radio sent shock waves among the British and electrified the Indian masses who realized that their leader was working on a master plan to free their motherland. It also gave fresh confidence to the revolutionaries in India who were challenging the British in many ways. The Axis powers (mainly Germany) assured Bose military and other help to fight the British. Japan by this time had grown into another strong world power, occupying key colonies of Dutch, French, and British colonies in Asia. Bose had struck alliance with Germany and Japan. He rightly felt that his presence in the East would help his countrymen in freedom struggle and second phase of his saga began. It is told that he was last seen on land near Keil canal in Germany, in the beginning of 1943. A most hazardous journey was undertaken by him under water, covering thousands of miles, crossing enemy territories. He was in the Atlantic, the Middle East, Madagascar and the Indian ocean. Battles were being fought over land, in the air and there were mines in the sea. At one stage he traveled 400 miles in a rubber dinghy to reach a Japanese submarine, which took him to Tokyo. He was warmly received in Japan and was declared the head of the Indian army, which consisted of about 40,000 soldiers from Singapore and other eastern regions. Bose called it the Indian National Army (INA) and a government by the name Azad Hind Government was declared on the 21st of October 1943. INA freed the Andaman and Nicobar islands from the British, and were renamed as Swaraj and Shaheed islands. The Government started functioning. Leader of Masses and the Military  Bose in INA Uniform 1943 Early Success and Tragic End Bose wanted to free India from the Eastern front. He had taken care that Japanese interference was not present from any angle. Army leadership, administration and communications were managed only by Indians. Subhash Brigade, Azad Brigade and Gandhi Brigade were formed. INA marched through Burma and occupied Coxtown on the Indian Border. A touching scene ensued when the solders entered their free motherland. Some lay down and kissed, some placed pieces of mother earth on their heads, others wept. They were now inside of India and were determined to drive out the British! Delhi Chalo (Lets march to Delhi) was the war cry. The bombing of Hiroshima and Nagasaki changed the history of mankind. Japan had to surrender. Bose was in Singapore at that time and decided to go to Tokyo for his next course of action. Unfortunately, the plane he boarded crashed near Taipei and he died in the hospital of severe burns. He was just 48. The Indian people were so much enamored of Boses oratory and leadership qualities, fealressness and mysterious adventures, that he had become a legend. They refused to believe that he died in the plane crash. The famous Red Fort trial wherein Boses generals and the INA officers were tried, became landmark events. Initially, the British Government thought of a court-martial, but there was a countrywide protest against any kind of punishment. For common Indians, Axis and Allied powers hardly mattered, but they could not tolerate punishment of fellow countrymen who were fighting for freedom. The British Government was in no position to face open rebellion or mutiny and a general amnesty for INA soldiers was declared. While Boses approach to Indian freedom continues to generate heated debate in the Indian society today, there is no denying of his burning patriotism, his tireless efforts to free India from inside and outside and his reckless adventures in trying to reach his goals. His exploits later became a legend due to the many stories carried by the disbanded INA soldiers who came from every nook and corner of our great country. Had he lived, Subhas Chandra Bose could have given a new turn to Independent Indias political history. But he lives on eternally in the Indian mind, more famous after his death.

Monday, July 22, 2019

Planning and Developing a Marketing Campaign Essay Example for Free

Planning and Developing a Marketing Campaign Essay In this assignment, I will be exploring the marketing mix and all of its different factors as well as to apply this to Coca-Cola and how they are currently and may be affected by the marketing mix in the future. Product A product is anything that is capable of satisfying customer needs. There are two different offerings of this being, a physical item or of a virtual type. The product is therefore created at a specific cost and marketed at a desired price that would be deemed as acceptable for the quality of the item. Every product will follow a lifecycle, a company can increase its competitive edge. There are many different ways in which they can develop or expand upon a certain product so that it can remain relevant and up to date with the changing market especially when it reaches the decline or end of its life. Product development The process of creating or improving a product or service and managing it during all stages from design through marketing. Product development is a key part of introducing a new, appealing product to their audience, this process may involve numerous modifications to the product so that it does meet the needs and purpose of the product. There are various stages that a new or improved product or service goes through from design, through developing, testing, and marketing it. Form and Function form fit function, is used in manufacturing to describe the identifying characteristics of a part. For example, the screw is intended to hold other parts of the product together. In practice, the rule of form follows function, start the design process by first getting as much information as possible about the purpose of the piece you are creating. Using this process allows a company to understand and ensure that the product is acceptable as well as fit for its purpose. Without this process, the intentions and purpose for a product can be lost, which ideally is not a stage of which what a company would want to beat. Packaging Packaging is a very crucial part when creating and marketing a product because it is the first thing the customer sees before purchasing the product, therefore, this makes the packaging of the product to be respectable and appropriate to catch the eye of the consumer. How the product is packaged may also be what attracts the consumer to check out the product on the shelf or it could be a product that stands out from the rest online, amongst its competitors. For this reason, companies conduct extensive research on color schemes, designs and types of product packaging that is the most appealing to its intended consumer. The main function of packaging is to protect the product from damage during the process from the producer to the consumer, this process involves travel and shelf life of the product. Branding Branding a product was much easier when there were no websites, smartphones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever. Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store. That identity is built of numerous components, including logos, design, packaging, messaging as well as names and descriptions. Coca-Cola has been around since 1892 and has developed a well-known brand all over the world. They are a company who have worked on producing a high quality, refreshing product that meets the needs of their consumers. They have developed their product minimally and have always offered the same refreshing taste. From having a simple and unique design this has meant that they can stand out amongst competitive brands such as Pepsi. In addition, the look of the product has also been similar since they started, by doing this Coca-Cola is able to provide a distinctive well-known product all over the world. Coca-Cola is the best marketing and branding company in the world, the company built began with one soda. Today it is one of the world’s most valuable brands and they’ve done it by integrating different components into the marketing mix. Price – is the value that is put into a product or service and is the result of a complex set of calculations, research and understanding, and risk-taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors. Penetration Pricing – Penetration pricing refers to a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to lure customers away from competitors. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely to result in lower profits than would be the case if the price were set higher. Skimming Pricing – Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. Competitive Pricing – Competitive pricing is setting the price of a product or service based on what the competition is charging. This pricing method is used more often by businesses selling similar products since services can vary from business to business, while the attributes of a product remain similar. This type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which occurs when a product has been on the market for a long time and there are many substitutes for the product. Cost plus Pricing – Cost-plus pricing, also called markup pricing or markup pricing is the practice by a company of determining the cost of their product to them and then adding a percentage on top of that price to determine the selling price to the customer. Cost-plus pricing is a very simple cost-based pricing strategy for setting the prices of goods and services. The amount of money charged for a product or service, or the sum of the values that Consumers exchange for the benefits of having or using the product or services. As price gives us the profit so this P is very important for a business price of the product should be that which gives maximum benefit to the company and which gives maximum satisfaction to the customer. For Coca-Cola, there are many factors that they kept in mind while determining the pricing strategy. Firstly, the price should be set according to the product demand of public because it is of what which gives the company maximum revenue. Price should also not be too low or too high then the price competitor is charging from otherwise nobody will buy their product. Another factor is that price must be keeping the view of your target market. The price of Coca-Cola, despite being the market leader is the same as that of its competitors, sometimes, Pepsi places its customers into some psychological pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this. Place – In the marketing mix, the process of moving products from the producer to the intended user is called the place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers, and retailers. In addition, a newer method is the internet which itself is a marketplace now. Through the use of the right place, a company can increase sales and maintain these over a longer period of time. In turn, this would mean a greater share of the market and increased revenues and profits. Correct placement is a vital activity that is focused on reaching the right target audience at the right time. Distribution Channels – Channels are broken into direct and indirect forms, with a \direct\ channel allowing the consumer to buy the good from the manufacturer, and a \indirect\ channel allowing the consumer to buy the good from a wholesaler or retailer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Retailers – A retailer is a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale. Retail distribution is the most traditional form of the distribution channel. The common model includes the manufacturer using an intermediary such as a wholesaler or distributor to deliver products directly to retailers, then ultimately to the consumer.   Wholesalers – Manufacturers may also employ wholesale operations that purchase products from manufacturers at a deeply discounted price. The wholesaler often uses a distributor or other smaller wholesaler as an intermediary to deliver products in bulk to retailers, or it may offer products directly to retailers or consumers. The scope of the manufacturer relationship with the wholesaler can have varying effects on product delivery time and price. Coca-Cola is a global business that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our Company and our nearly 250 bottling partners worldwide. The firms distribution system is one of the most well planned and executed compared to all other drinks of the same category. It has such an impact on consumers and is so successful that even wholesalers and distributors need the product for their business’ success. Coke’s position on consumer’s mind makes it essential to retailers and wholesalers. They have achieved their goal due to this high visibility, and to the availability of their products all over the world, even remote places. Promotion – There is much more to promotion than advertising. Businesses use various methods to gain publicity. Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers. Public relations – Public relations is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web. Sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. Examples of sponsorships vary widely, as the whole point is to establish a unique advertising opportunity than afforded by typical rotating advertisements. They may include several fixed ad placements, advertorials, co-branded content sections, or anything the advertiser and publisher can agree on. Social and or other Media – The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. The impact of consumer-to-consumer communications has been greatly magnified in the marketplace. The first role of social media is reliable with the use of traditional integrated marketing Communication tools. That is, companies can use social media to talk to their customers through such platforms as blogs, as well as Facebook groups. These media may either be the company- sponsored or sponsored by other individuals or organizations. The second promotion-related role of social media is unique: customers can use it to communicate with one another. Guerrilla marketing – The goal of guerrilla marketing was to use unconventional tactics to advertise on a small budget. It is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics include ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. Personal selling – Personal selling is the process of communicating with a potential buyer face-to-face with the purpose of selling a product or service. Personal selling is one part of a company\s promotion mix, along with advertising, sales promotion, and public relations. It is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to demonstrate the ways that the product will benefit the company. Product placement – An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives an economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage. Digital Marketing – The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Corporate image – Similar to a firm\s reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position. Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral. Large firms use various corporate advertising techniques to enhance their image in order to improve their desirability as a supplier, employer, customer or the borrower.

Sunday, July 21, 2019

Problems Approaching Ancestral Worship In The Korean Protestant Religion Essay

Problems Approaching Ancestral Worship In The Korean Protestant Religion Essay This paper will examine the challenges in the Korean Protestant community dealing with ancestral worship. South Korea still remains to be a strong Confucianism state, which contains rich systems of rituals. However since the Protestant church rejects all practices of ancestral worship it has become a serious problems in the Korean Christian community. Some families within the Christian community still remains to practice ancestral worship and others have switched to chudoyebe. The question of the day is, is ancestral worship a sin to honor your parents? The paper will reveal new ideologies towards ancestral worship in the Korean content, starting with the keyword ancestral worship (jesa). First lets determine whether ancestral worship fits into the Korean ritual practice of their ancestors. This paper will distinguish between the ancient practices with the contemporary practices. Normally, this worship is practiced eight times a year on the death commemoration days from the fourth generation beyond his parents and the other four includes seasonal holidays.  [1]  Many scholars who studied ancestor worship identify there are two types of spirits (good or benevolent ancestor and evil spirit or ghost). These distinctions are made through the cause of their death. For example bad spirits is when a person commits suicide or dies in an accident and it is predicted that these spirits wonder around the world and do harm to people. However good spirits protect their descendants and family and these deaths are normal deaths.  [2]  But the contemporary ancestral worship has changed in recent years. Confucian funerals are no longer practiced since it deals with complex sta ges.  [3]  This represents a huge transformation in our society: concepts, values, and norms of funeral had changed which can imply our society is changing. Therefore we can also examine if ancestral worship had changed. Ancestral Worship in Korea Korea is known for its mixture of beliefs, such as up to the 14th century Korea was a Buddhist country up to the 14th century. During the Joseon dynasty (1392) the government adopted Korea as a Confucian government and even today Korea is one of the most Confucianism countries in East Asia. Ancestral worship is one of the four important Confucian rituals and it is prevalent in many countries around the world. The families make regular visits to their ancestral graves and perform the ritual. Korean families who perform these rituals perform during January 1 (sul), August 15 (chusok, lunar calendar), Hansik Day in March. Funeral rites in a Confucianism tradition is when a person dies, the body is brought to the family and is dressed in a clean cloth. The children then will watch at the deathbed and is to fulfill obligations such as writing down the last words of their parent. Date and time is very important at death, for example they will put the clean cloth before the late breathe. When the death is confirmed, ornaments are removed and hair is loosened and the children weep bitterly. One of the family member will take the upper garment and go outside facing north and climb up on the roof and call the deceased name and repeat the name pok which means return (this is called ko bok).  [4]   When these ceremony is over the family prepares food for the messenger (saja) who escorts the dead body to the other world (the food is prepared with three bowls of rice, vegetables, soy sauce, money and three pairs of straw shoes). Then the body is removed from the deathbed and the body is turned to the north and thumbs are tied together. The mourner will put only put one sleeve of upper garment (left side if it is father and right side if it is mother). A person who is experience will make a spirit called honbaek with string and paper. These string and paper is placed on a small box called honbaek (spirit box). People believe in three spirits and seven souls. One will disappear with the messenger after death, one will stay with the body, and the other will wander around the world. The spirit box protects this last spirits. The seven souls are two eyes, two nostrils, two ears and the mouth. These seven souls are attached to the body after death. The next important stage is sup washing of the body of the deceased. One man will bring warm water brewed with mugwort or juniper and other helpers will hold the corners which was used to cover the body. The body will be washed with a clean piece of cloth that has been soaked in water.  [5]  When the washing process is finished, finger nails and hair is cut and placed into a four small bags known as choballang, which later is placed into the coffin. After the body is washed, the corpse is dressed in grave clothes and before the face is covered, a person will place rice on the corpse mouth and say a hundred sacks of rice and second time, a thousand sacks of rice and for the last time ten thousand sacks of rice. After this is done, a coin in placed on the mouth. The body is bounded with a long cloth known as yom, where both sides are twisted so that friends and family can put money into the twisted section. This body is used to pass the twelve gates of the other world. Then the corpse is placed into the coffin, where the body is covered with coverlets (two coverlets are used one is called the coverlets of earth and the second one is called coverlet of heaven). The deceased clothes are placed into the coffin. The coffin is bound with a straw rope around its upper, middle, and lower parts. After the coffin is bound, a screen is placed in front of the coffin and a big red cloth (the deceased name) is hung. A small table is placed where the spirit box is displayed, sometimes there are materials that the deceased person uses. There are five different kinds of clothes (obok), The chief mourner wears the coat, hat, and leggings which are made all from hemp. The mourner needs to have a cane made from bamboo if his father has died and a cane made from paulownia if the mother deceased. When approaching the deceased, there will be three dedications of wine and two ritual bows. After this performance, the person meets with the deceased family. Food and wine is served to the people who comes to visit the funeral and at all times the visitor wears black clothing. The last ceremony is when the four men will carry the coffin and shake it slowly up and down the four corners of the room and this is suppose to drive evil from the room. The first rite of requiem is held on the day of the burial in front of the mourning shrine. The second rite and the third rite follow. These rites are called samu-je. After these rites the process of ancestor worship follows the normal way, namely three dedications of a glass of wine and two bows. After three months is selected to perform the chokoh-che or final rite of weeping. People are allowed to weep continuously and after this time the mourners weeps only three times a day when he/she dedicates meals. The day after the final rite of weeping, the rite of attachment of the ancestor tablet (pi-ju) is held in cases where there is a family shrine for the ancestors at home. With the rite of the new deceased becomes an ancestor of the family. The first anniversary of the death is called sosang (small commemoration) and the second death anniversary is called taesang (large commemoration). When this is done properly that he will perform the rite of good fortune on the one hundredth day after large commoration. These methods and rituals portray negativity in the Christian community however we should know it also represents a special relationship with the family. There are three importance of ancestral worship, 1. Tradition-this is how our ancestor have lived and its a continuation of our traditions passing on to the next generation. 2. Filial propriety (hyo)- Korean system is made up with Confucian structure, for example younger people bow down to elders. The Korean social system is hierarchy with age. Therefore the term respect portrays solidly in the system. 3. Inter-family relations-the family can come together during the ritual time and spent time with their family. For example this would be thanksgiving in the United States, where food is prepared for all families. Re-examining the terminology ancestral worship The Catholic Church started to understand the Korean culture after 1900. A new paradigm was made towards ancestral worship. Father Thomas Anthony and Father Chang Song were ignorant about memorial rituals. Foreigners saw memorial ritual as an idol worship. When Korea was colonized by Japan and Koreans were forced to believe Shinto, Catholic had greater understandings of rituals and traditions. Bowing down was a problem but eating the food was a problem to the Christian community. Later, St. Paul said, Now, the matter about food offered to idols. It is true, of course, that all of us have knowledge as they say. Such knowledge, however, puffs a man up with pride but love builds up. The person who think he knows something really doesnt know as he ought to know. But the man who loves is known by him. So then man who loves God is known by him. So then, about eating the food offered to idols: We know that an idol stand for something that doesnt exist; we know there is only the one God. Eve n if there are so called gods whether in heaven or on earth, and even though there are many these gods and lords yet there is for us only one God, Jesus Christ, whom all things were created and through whom we live. (Pauls First Letter to the Corinthians, 8:1-6).  [6]  This is was the starting point, when Catholic community started to understand the implication that arises when taking something special from a culture and resolved this problem by accepting their culture. Unless the memorial rites are resolved, Korea will be hard country to send missionaries. The Catholic church accepted memorial rites (ancestral worship) under certain conditions and prohibited some issues regarding memorial rites. They accepted 1. Bowing before the body, a tomb, and photograph of the decreased and a table bearing the name of the deceased. 2. Incense burning during a ritual before the body. 3. Preparing meals for the memorial rites. However they prohibited any kind of cooked or water soaked rice, paper money, shellfish or a pearl into the mouth of the dead person. 2. Offering three pairs of straw shoes for the underworld guides. 3. Cannot call out the name of deceased outside for the his soul which may be hovering in the sky. 4. Prohibits the ideal that the dead comes to the table to eat the food and lastly chanting any prayers during the memorial rite is prohibited.  [7]   The Korean Protestant came up with an alternative which was called chudoyebe.. It was a Christian memorial service for their family. This memorial service was to replace ancestral worship. Christians were prohibited to perform Confucian ancestral ritual on the anniversary of heir ancestors death. It would be disrespect to their parents and ancestors if nothing happened. The chudoyebe was first introduced when Dr. J. W Heron passed away in July 1980.  [8]  The new Christian method to replace ancestral rite spread along the Korean protestant. It included seven sections; hymns, opening prayer, reading from passages, recollection of the deceased, another hymn, silent prayer and the prayer of dismissal.  [9]  Christian homes were encouraged to carry out chudoyebe instead of practicing ancestral worship. However the dilemma here is, Korean Christians practice ancestral worship according to the 2005 government consensus. According to Professor Chang Won Parks article on Between God and ancestors: ancestral practice in Korean Protestantism 77.8 percent of the Korean population practice ancestral worship but looking in the total Korean population, Christians make up 29 percent. Therefore we can conclude that Christians participate in ancestral practices. The Korean protestant community needs to acknowledge somethings cannot be taken away and perhaps accepting the culture and tradition might increase the Christian population. The Catholic Church understanding of the Korean culture has changed over time. Ancestral worship has defined another terminology to memorial rites. There were little minor revisions to fit into the Catholic Church however the culture and traditions has not changed significantly. The Korean Protestant church also needs to revise some parts of the memorial rites since Christians in Korea still remains to carry out memorial rites and it is impossible for the Christian population to grow without tradition and values of their culture such as ancestral worship (memorial rites). Implications with the Protestant Church There are three reasons why the protestant missionaries rejected ancestor worship. They first thought the religious sacrifice to the deceased spirit was in conflict with the commandants. 1st Commandant states, You shall have no other gods before Me, and the second commandant states, You shall not make for yourself a carved imageany likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth. Secondly, even though the ancestor worship supported the tenet of the immortality of the soul, the protestant missionaries did not accept the idea of how the soul could reside in a tablet in shrine, also eat the food after the worship was over, bless the deceased. The ideology that the ancestors four generations souls exist is the opposite of what the Christian teaching tell. The Christian bible states there are two locations after death (heaven and hell). Thirdly, the belief that ancestral worship degraded women and accepting the first born male or sons as the heir to continue the family linage created problems. Therefore the Christian were also prohibited to eat the food or touch the food during the ritual. This was also repeated through missionaries because the bible states eating sacrificial food is against the will of God as worshipping the idol (this passage is in I Corinthians 10:21, Acts 15:29 and revelations 2:14). The missionaries and the church stately clear to prohibit the ancestral worship through published tracts, which stated it is a form of idolatry; this document was called the Nevius Errors of Ancestor Worship, even though the Protestant church understands filial piety, they believed the best method was to perform good while the parents were still alive. This document failed to address any alternative method to serve after the parents passed away. This caused many criticizes to the public. In September 1, 1920 there was a written article on this issue in Dongah Daily. Refusing and prohibiting ancestor worship was a social problem and it portrayed Christians that filial piety no longer existed. Any bows below the waist was an act of ancestor worship to any kind of picture. This made Korean Christians uncomfortable since they could not perform any sign of respect after their parents had passed away (their loyalty was not expressed to the ones they loved). A New Paradigm for Ancestral Worship As the Catholic Church, the Protestant Church must acknowledge the ancestral worship. At this time lets call the ancestral worship as deceased memorial rites because it can be referred to as tradition and culture instead of religion. First we must discuss what is acceptable and not acceptable to the deceased memorial rites. The bible has different passages against the deceased memorial rites however as mentioned many times in this paper, these tradition has existed before and after the missionaries had arrived in Korea. Therefore it is best if there was some solutions found between the Korean society and the Protestant Church. The Korean society filial piety is very important, as seen in many places, Korean people bow down to everyone. Starting from birth and the age of five, the child bows down to parents and families members. During the preschool years, the teacher is the higher authority in school therefore students show respect to the teachers, this goes on to college. The important idea here is everyone, who is older is respected and younger generations are taught to bow and show some kind of respect. Even in the Korean church, we bow down to pastors, elders, deacons and Sunday school teachers as a sign of respect. If you deny to bow down then its shows a sign of disrespect; so the question here is we bow down in our daily life however once our elders pass away then that principle is taken away from us. Therefore this section of the paper will discuss these ideas of what not to do and what should be allowed. First lets start with bowing down to the deceased family members, this should be allowed because it shows some sign of respect for taking care of their children. The Korean society spends massive money on their children especially education and if the deceased family are forgotten and not taken care of after their death how will the grandchildren remember their family members. Secondly, as the Catholic church states also, we should allow incense burning and the stage of preparing food should be allowed. It is the least that a son or daughter can do for their deceased however it shouldnt be only the son (heir) but the whole family members. The women shouldnt be degraded in part of the deceased memorial rites. The second part is what should not be done in the deceased memorial rites. Descentants should not believe in spirits, for example thinking that the deceased will come down to eat the food. The memorial rite should only be done as a sign of respect and not for believing spirits. The whole idea of calling out the name to call the spirit, sending out messengers, escorts, giving them the straw shoes, the toll money to pass the gates should be all prohibited. The ideology of spirits should be diminished and as mentioned before it is for fulfill filial piety and to show sign of respect to the parents. These cannot be all the ideas however the purpose here is to come up with some solution for the Korean Protestant Church so that it does not cause any more social problems or dilemmas living as a Korean Christian. Conclusion The Korean Protestant Church faced tremendous dilemma towards ancestral worship and even today, these issues are not resolved. Within Christian families, ancestral worship is still practiced and some perform chudoyebe. The Catholic Church later reversed ancestral worship and accepted the Korea tradition and ritual however the Korean Protestant Church is far from creating a new understanding of Korea. If the Korean Protestant Church maintains to accept ancestor worship as a form of idolatry then the Christian population will continue to decline. If simple changes and revisions were made such as deceased spirit is alive and since the bible states clearly that they cannot communicate with the living and there is only heaven or hell after death. For example the family cannot believe in any forms of spirits. The deceased memorial rites is a sign of respect and there cannot be any belief regarding spirits. It is not that simple of course but what I am trying to get through is compromise an d understanding of each culture and traditions since Korea is unlikely to give up ancestral rites for a very long time. This paper has examined the background of Korean Ancestral Worship and explained why it needed to re-examine this terminology in the Korean context and lastly it explained the implications with the Korea Protestant Church. Every culture is different and unique and its our culture that shapes and molds our identity. Confucianism had been in Korea for a very long time and still holds and exists in our community. A new paradigm and understanding is need in our multicultural environment for the Korean Protestant Church to survive.

Saturday, July 20, 2019

Wal-Mart: The High Cost of a Low Price Essay -- essays research papers

Wal-Mart: The High Cost of a Low Price Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last dime from its thousands of suppliers, who are left with no profit margin unless they adopt the Wal-Mart model of using nonunion labor and shipping production to low-wage hellholes abroad." (The Nation, March 4th 2002 www.thenation.com/doc.mhtml?i=20020304&s=hightower). Wal-Mart products are not less expensive due to virtuosity. The "misguided hippie punk" seems to labor under the delusion that Wal-Mart and other big box retailers are somehow the savior of middle and lower class Americans. The low priced products are produced in foreign countries under horrible working conditions and are sold by workers at Wal-Mart stores that are paid poverty wages. For more info go to the National Labour Committee website and read up on Wal-Mart (www.nlcne...

Self Reliance :: essays research papers

The essay â€Å"Self-Reliance†, by Ralph Waldo Emerson, is a persuasive essay promoting the ways of transcendentalism. He uses this paper to advance a major point using a structure that helps his argument. In the paper, Emerson begins his concluding thoughts with a statement that greater self-reliance will bring a revolution. He then applies this idea to society and all of its aspects, including religion, education, and art. This brings Emerson to a new, more precise focus on how society never advance, rather it recedes on one side as fast as it gains on the other. This shocking, yet intriguing, idea is supported and augmented using tone, metaphor, example, and the consequence of ignoring his opinion. The final result is a conglomeration of ideas into the major points that, â€Å"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles.† With the major points and devices used by Emerson defined, it is now possible to examine in greater detail how he persuades the reader, starting with the use of tone. The use of word choice, sentence length and structure, as well as many other factors set the tone of this paper. The final result is a paper that has a conciliatory tone. A paper written in this authoritative style is helpful in persuasion. It pulls the reader into the authors ideas, making them your own. The tone of the paper thus allows for metaphors to be extremely powerful in promoting Emerson’s ideas. The metaphors are numerous throughout the paper, however there is one indelible one towards the end of the paper that really helps to shape the essay. â€Å"Society is a wave. The wave move onward, but the water of which it is composed does not.† The clear metaphor of society to the wave and the particles of water to the people distinctively demonstrates Emerson’s idea the society never advances. If a man is not self-confident and is unable to share himself with others, as people die so too does their experience. But the ability to be self-reliant eliminates this loss of experience. Although this metaphor is strong enough on its own to provide all of the support necessary for the idea that society never advances, Emerson adds to it and his other ideas with examples. The first examples are used to support the lack of progression of society. The â€Å"civilized† man of the Americas and Europe is compared to the â€Å"savages† of New Zealand.

Friday, July 19, 2019

20th Century Liberalisms Philosophies are False :: essays research papers

During the 20th Century, liberalistic philosophers created countless numbers of false philosophies that many people practice today. Among those wrong ideologies are existentialism, secularism, pragmatism, and Freudianism. The first false ideology, existentialism, claims that there is no truth and believes that all man can do is take a ?leap of faith.? This ideology claims to ?resolve? all man?s problems and worries because ?nothing is true.? Because there is no truth, therefore, there would be no God and, therefore, there is no wrong in the world. This philosophy by Soren Kierkegaard, surely, brings disastrous results by believing there is no sin. The second false idea very popular in this world today is secularism, which believes that morality should be based upon the well being of mankind. At first, this ideology might seem reasonable. However, for example, if a robber steals money from a bank but contributes to the well being of mankind by giving the money to the poor, stealing would be considered moral because it benefited people right? Of course not! Just like existentialism, secularism gives people the right to do wrong by involving others. The third deceptive philosophy, by William James, is pragmatism. A pragmatist believes that only the results of an idea or action judge whether the action is moral or not. One can decipher that this ideology is wrong by thinking of an example. For example, if a student can only have a vacation if he receives A?s, according to this philosophy, he can cheat on tests and quizzes in order to receive an A to take a vacation. The last false ideology is Freudianism, better known as psychoanalysis. Psychoanalysis claims that subconscious physical drives or irrational fears determine a man?s actions. It also believes that if someone?

Thursday, July 18, 2019

Demon in the Freezer Overview

The Demon in the Freezer is a 2002 non-fiction book on the biological weapon agents smallpox and anthrax and how the American government develops defensive measures against them. It was written by journalist Richard Preston, also author of the best-selling book The Hot Zone (1994), about outbreaks of Ebola virus in Africa and Reston, Virginia and the US government's response to them. The book is primarily an account of the Smallpox Eradication Program (1967–80), the ongoing perception by the U. S. overnment that smallpox is still a potential bioterrorism agent, and the controversy over whether or not the remaining samples of smallpox virus in Atlanta and Moscow (the â€Å"demon† in the freezer) should be finally destroyed. However, the writer was overtaken by events — the 9/11 attacks and the anthrax letter incidents (called â€Å"Amerithrax†), both in 2001 — and so much of the book interweaves the anthrax investigation with the smallpox material in an awkward [1] and somewhat disjointed [2][3] manner.Section 1, â€Å"Something in the Air†, begins h a day-by-day account of the anthrax letter attacks in Florida and Washington, DC, for the period 2 to 15 October 2001. Robert Stevens, a photo retoucher for the tabloid, The Sun was a victim and US Senator Tom Daschle was an intended victim. The reactions of the FBI, the CDC and the U. S. Army Medical Research Institute of Infectious Diseases (USAMRIID) are detailed. Section 2, â€Å"The Dreaming Demon†, looks back to an outbreak of smallpox at St Walberga Hospital in Meschede, Germany.The successful efforts organized by local public health authorities and the WHO — including a textbook example of ring vaccination containment — are described. Section 3, â€Å"To Bhola Island†, describes the variety and evolution of poxviruses and the history of smallpox in particular. The story of the SEP (Smallpox Eradication Program, referred to throughout as â €Å"the Eradication†), led by DA Henderson and others is recounted.The more personal story of physician, counterculture figure, and future virtual community pioneer Lawrence Brilliant is told as his Indian guru, Neem Karoli Baba exhorts him in 1970 to join the SEP and â€Å"go eradicate smallpox†. (Brilliant ended up fighting the outbreak at the Tatanagar Railway Station in Bihar. Finally, the Maximum Containment Facility (MCF) of the CDC in Atlanta is described. Section 4, â€Å"The Other Side of the Moon†, begins with an account of the 1989 defection to the UK of Vladimir Pasechnik, the first Soviet bioweaponeer to flee to the West.Pasechnik described Biopreparat, the Soviet biological weapons program, to MI6, including their genetically modified, antibiotic resistant anthrax and their smallpox program at the site known as Vector. The fact that the Russians had armed ICBMs with both plague and smallpox is revealed. Various biological weapon facilities in Russi a and Iraq are described. Finally, the history and work of the Ad Hoc Committee on Orthopox Infections is related. This group of the WHO has hotly debated since 1980 over the fate of the remaining samples of smallpox in the last two official repositories.DA Henderson has been in favor of destruction, while US Army scientist Peter Jahrling has been against it on the basis that further research is needed since smallpox almost certainly exists (he believes) outside of the repositories. Section 5, â€Å"A Woman with a Peaceful Life†, tells the story of USAMRIID microbiologist and epidemiologist Dr Lisa E. Hensley who was originally recruited to do Ebola work. A January 2000 accident in the AA4 â€Å"Hot Suite† that Hensley experienced, along with the protocols that followed it, is described.The efforts of USAMRIID scientists to get approval to do smallpox research on animals is described including the FDA’s â€Å"Animal Efficacy Rule† and the WHO General Asse mbly’s provisional permission to do research for three years (1999–2002). A â€Å"Monkey Cabinet† is designed at USAMRIID and CDC for use in the possible investigation of the question of whether animals can be infected with smallpox. The development of a lethal, genetically engineered mousepox virus (the Jackson-Ramshaw virus) and its implications for bioterrorism are described.Finally, the â€Å"awakening† of the smallpox at the CDC’s MCF West in 2001 by US Army investigators to induce smallpox disease in monkeys for the first time is dramatically recounted. Section 6, â€Å"The Demon’s Eyes†, continues the story of the induction of smallpox disease in monkeys at the CDC in 2001. It was determined that the Harper strain of smallpox kills monkeys slowly while the India strain kills them quickly. This was the first time that smallpox had ever been shown capable of infecting non-humans. Of eight monkeys infected, seven died—six o f hemorrhagic smallpox and one of the classic pustular type.There follows a discussion of the need and justification for animal-use smallpox experiments. The emergency evacuation of the Army workers in the MCF West on 9/11 is described. Section 7, â€Å"The Anthrax Skulls†, relates the atmosphere at the Department of Health and Human Services and their actions at the time of the 9/11 attacks. The story of the Amerithrax investigations is picked up again in day-by-day detail for the period 16 to 25 October 2001. The response by the FBI, HHS, DOJ, CIA and the White House are detailed. Actions at USAMRIID and USAMRMC are also described. USAMRIID became the FBI’s reference lab for forensic evidence related to the bioterror incident. ) The events leading to Dr Steven Hatfill becoming a DOJ â€Å"person of interest† are related. Finally, the indignation of Alfred Sommer, dean of the Johns Hopkins School of Public Health at the news of the Army animal smallpox experime nts is described as well as a reiteration of DA Henderson’s opposition to the same. Section 8, â€Å"Superpox†, the last section, begins with a description of an attempt at replication of the Jackson-Ramshaw virus at a lab at the Saint Louis University School of Medicine by Mark Buller working for USAMRIID.The potential for a similarly engineered â€Å"super-smallpox† virus for use by a terrorist is examined. The procedure for the transfection of an interleukin-4 gene into a mousepox virus is described. Finally, an unusual artifact – the preserved arm of a 3 or 4 year old child with classic smallpox lesions, discovered in 1999 and now housed at USAMRIID—is described. This leads the author to muse that â€Å"the dream of the total eradication had failed†, because although we could eradicate smallpox from nature, â€Å"we could not uproot the virus from the human heart†.