Identity theft and business ethics Essay Example | Topics and Well Written Essays - 1250 words

Identity theft and business ethics - Essay Example can be of negative impact to the business and the methods that can be used to control and prevent risks that may arise from such business ethical issues. Identity theft has been identified as one of the ethical dilemmas facing many business enterprises and organizations. This refers to the invasion to the privacy of information systems by malicious persons who acquire information that is supposed to be confidential and use it for their own benefit or to cause malicious damage to the integrity of the business (Angelopoulou et al 2005 p 78). This information can be used to defraud the owner of the information or it can be availed to competitors or the press, an occurrence that can cause serious financial and integrity damage. Identity theft in itself is a crime and is punishable by law with not less than 15 years imprisonment in the US. According to statistics, the year 1995 recorded the highest number of arrests in the US amounting to approximately 95% of the total arrests which were related to identity theft (Angelopoulou et al 2005 p 77).This prompted the government to enact the Identity Theft and Assumption Deterrence Act of 1998 which was aimed at controlling the vice that was rated by the FBI as the nation’s fastest growing crime. There are various types of identity theft that include and not limited to; credit card fraud, phone fraud, document, loan and bank fraud etc (Angelopoulou et al 2005 p 80). It is therefore necessary for everyone to be aware of the various forms of identity theft so as to avoid the repercussions which may arise and also to be able to refrain from conducting activities that may expose one to the risks. This ethical dilemma has been increasing due to the various businesses incorporation and embracing of technology, which has made it easier for the criminals to conduct their operations. One way through which identity theft is being accomplished is by hacking of information systems (Angelopoulou et al 2005 p 82). Hackers are

Research intressed Proposal Example | Topics and Well Written Essays - 500 words

Intressed - Research Proposal Example He uses his emotional space to connect brands and then adheres to it, whether by being loyal or by never using that brand. (Blythe, 2008) Moreover, luxury brands have a very different significance, especially in such times of recession, and thus researching over the consumer behavior for luxury brands during such troublesome times would surely give interesting results, and findings which these companies can capitalize on. The research project would include thorough primary as well as secondary research. It has to be found out whether the Lexus brand name is distinct from the brand name of its maker, or if it is still being endorsed by its parent company. The more the brand starts moving towards that end of the continuum where the "branded house" stands, the more the brand becomes successful and breaks through from the parent company, and makes an identity of their own. Moreover, the elite class, which is more likely to be using the luxury brands, is going to be interviewed for their preferences, as well as for rating various luxury automobile brands on the Brand Value Pyramid (BVP), which has the features and attributes in the bottom most tier, then the middle layer has the benefits whereas the top most layer focuses on the beliefs and values. If a customer starts rating a brand as being part of the beliefs and value systems of a target market, then that brand has reached the altitude of brand success, and can be considered a top of the mind brand. This model has to be applied on Lexus, by asking for opinions of the target market. (Simmons, 2004) The recession is taking its toll on almost all big brand names. But some brands are actually emerging as the survivors and as better than their rivals. It has to be researched whether Toyota and Lexus, in particular, is one of them. The preparations for this research will be the design of a questionnaire which will help in the survey of the