Good Leadership Is More Important Than Good Management Essay

Leadership and management are crucial factors that determine the company’s further development. Management tries to control everything even humans, whereas leaders attempt to liberate humans and powers (Kotter 2001). Generally, the work management does is to make plan and budget, organize, control and solve the problem. The aim of management is to set up the rules. The leader’s work is to ensure the direction and target of the company, integrate all the resources, impel and encourage employees, its aim is to change, and it is obviously that this is the way leadership runs (Kotter 2001). More specially, leadership cares about the value and meaningfulness, whether the target the organization has achieved is worth or not. Leadership follows closely to humans, the dignity, value, potential and development. If management is concentrate on technology and means, procedures and methods, then leadership put emphasis on humanity and objective, the results and art (Northouse 2007). For example, management is focus on the function of power, but leadership cares the effect of enchantment. In fact, for every organization even country, they need both leadership and management. The aim cannot be achieved if lacking any one of these two. Since the leadership is playing the direction instructor role in the management process, this essay believes leadership is more crucial. Therefore, the essay will first have a literature review on leadership and management, following that, it will explain the interdependence of both two functions. Finally, it will illustrate the reason why leadership is more important through examples. Many studies have research on leadership and management from different perspective. According to Kotter (2001), the meaning of management is dealing with the assigned task, managers do key works such as planning, organizing and controlling, and then achieve the expected goal. Through management, the current organization performance can be maintained efficiently (Cuban 1988). It is certainly that in the management process, the leadership will always exhibits, but the main functions of management is preservation rather change (Bush & Heystek 2003). Both of management and leadership have their special value towards various situations, however, management deals with the technical issues while leadership deals with values (Bush and Heystek 2003). According to Kouzes and Posner (2002), leadership is the ability how the leader encourages others to volunteer to make efforts to the organization. As for leadership, it has five following styles: country club management, team management, organization man management, impoverished management, and authority obedience (Blake & Mouton 2003). Among these five styles, â€Å"team management† is proposed most. Blake and Mouton (2003) think the leadership is the ability to deal with both production and humans, and team management is the most appropriate one. In terms of Fiedler (1967), the situation has more influence on leadership. Three main situations are leader member relationship, the structure of the mission and the authority power. Different situation will show different leadership. Furthermore, all these three divisions also have impact on the leadership. Tannenbaum and Schmidt (1958) conclude four main styles, autocratic, known as the telling style, the leader takes the mission and let it known to the group; persuasive (the selling style), the leader would like to motivate the group without discussion, only through persuading them to believe the tasks is a good chance; consultative (the consulting style), the leader will consider member’s advices and their feelings when facing the decisions; democratic (the joining style), the leader will invite discussion, in this step the leader is not only a decision maker. Presently, how the organization can adapt to the fast changing society has become a critical problem for people to think about. In such a competitive era which is compete on knowledge (Bell 1999), an organization, particularly an enterprise which wants to gain the everlasting success should focus on both leadership and management, in this way to adapt to the changing world and keep the competitive advantage (Welch, J & Welch, S 2005). Although the leadership and management are diverse, both of they are very crucial to the organization and interact each other. Therefore, the organization needs both the objective view from managers and vision brought by the leaders (Bolman & Deal 1997). For achieving the vision and keeping high efficiency of the organization, it is necessary to pay great attention to both leadership and management. The interdependent relationship between leadership and management can be illustrated through balanced scoreboard (Kaplan & Norton 2005) shown in the following figure. The Banlance Scorecard (Kaplan & Norton 2005) According to the figure above, it looks into the key area of a business, external area like consumers, financial performance, internal one such as innovation and learning process. It clearly shows a comprehensive view of the two functions. Managers should use measurable methods to have a deep understanding of consumers’ demands, and leader should give the company goal with these demands. Managers are required to use any internal business strategy to let the consumer satisfied while leaders are give all the supports that reach that strategy. So under nowadays such a fierce globalized competition, every company wants to hold the consumers and market share. So the managers and leaders are pretty interdependent, with leaders are responsible for search the demand to adapt the change, and managers control the process and give advices. It is thus clear that good leadership and good management are very important aspects of an organization, however starts from the key esprit of the firm, leadership represents the excellence of the enterprise, and it could realize the value of every employee. Leadership needs sustained training and creation, it is regard as the key factors that influence the development, alternative and reproduce of an organization. Based on this understanding, compared with good management good leadership is a more critical issue. Following section will take Sony and P&G as cases to explain why leadership is more important than management. Sony is a leading firm in the high-tech manufactures industry, it first develops the memory stick and MP3 player, but its sales revenue did not performance well. And soon after the emerging of Samsung and Apple, Sony was soon surpassed by the two competitors. Samsung has more brand value than Sony since 2005, and the Ipod and Macbook from Apple are popular rather than Vaio (Chang 2008). Actually a firm like Sony who can perform on the international stage will of course have a good management within the company for until now Sony still do a very good job. And from the external environment, the different strategies Sony and Samsung takes will not lead to the different performance on its sales. Sony has the right strategy, the complete resources, the powerful energy, but the winner turns to Apple and Samsung. Why Sony could so easily be surpassed by the competitors? The main reason why such gap exists is because the company lacks of the leadership. Many enterprises failed due to the unsuccessful integration of strategy and operation. Take Sony’s competition with Apple as an example, Apple has no core technology on the MP3 player market, all the things they do is to implement the innovation with its computer processor technology. But in the contrast, although Sony has every factor to success, the wrong steps results in the lost in the MP3 player market. Sony took defensive strategy rather than offensive one, such strategy is not appropriate to its market and organizational management. There are two characteristic of current market: the rapid change of new technology and the fast depreciation of old ones. Sony actually do little effort to face the two emerging companies, the new leader team organized by the formal president of Sony could not meet their new visions. Why Apple and Samsung could win is not only because they know the market trend and importance of innovation, but also because the right vision from the leaders. The vision is not a dream but based on the careful market analysis and knowledge of current organizational situation. This is the reason Sony failed in the competition and meanwhile it also shows the more importance of leadership than management. Senge (1994) said that an efficient leadership is that the leader could change the path of an organization’s development and destiny, because every success eventually depends on the leaders. P&G, a global successful company in FMCG (Fast Moving Consumer Goods) industry, their leadership management is a good experience to learn. There has a rule in P&G, inter-dependence is a lifestyle (McDonald 2009). Every department, products and areas among the company should trust each other and closely cooperate. P&G is proud of getting the success if take other’s advices. The rule shows P&G has make a closely partnership with their suppliers, consumers, communities and employees. In this way, P&G has built an entire smooth value chain and leads to a multiple- win situation. Good leadership shown in P&G Company as following: Friendly and long-term cooperation with partners. P&G’s leadership with partners could be shown as they always built a long-term relationship. Many partners think P&G has enough respect toward its partners. The reason P&G seldom change partners is due to two reasons: first is in this way to keep the brand image, second is P&G hopes the partners should be familiar with P&G’s business, thus they can reduce lots costs and time. Innovative cooperate strategy. P&G’s another leadership performs to be creative cooperation with Wal-Mart. When many manufacturers are complained about big retail stores such as Wal-Mart and Carrefour, P&G always take an initiative position in the bargaining with the retailers. P&G make an evolution on its supply chain. They use the information technology to realize the continuous replenishment program,which manage the products by categories. The team from P&G and Wal-Mart are from many departments such as sales, marketing, operation, IT and finance, but they share the same goal. In the cooperate process, P&G carefully absorb the advices from the retailers and at the same time, P&G design some products for Wal-Mart. The two companies also intend to expand their business into other areas. Provide training and communication with employees. P&G regards people as their wealth. P&G provide systematic training program, internal promotion. Most of the management is recruiting internally; this basically increased the employee’s loyalty. Besides, P&G not only provide a competitive wages, but also its comfortable working environment. All these are the elements that can show P&G performance on leadership. P&G takes more social responsibility. Aims at sustainable management and environment protection, from 1994, P&G would release its global environment reports to the public annually. Its target is to show a clear vision of the company’s work for improving the global environment. Commitment to consumers. P&G’s belief is they produce and offer best quality products in order to improve the life of global consumers. As returns, they will first gain the leading market position and increasing profit, thus to make the society prosperity which our employees, stakeholders works and lives in. P&G put customers as the first position; they listen to their suggestions, including sales and R&D. P&G set the free call for consumers in order to keep connection with consumers, they always think and solve the problems from consumers perspective and explore the potential demands. 3E model. The 3E model of P&G is ultimately an excellent indication of their works on leadership. The 3E model includes: envision, energize, enable. Envision encourages people to have a clear plan and strategy toward their targets, concentrate on achieve the goal; find the possibility and not the limitations. Energize inspire employees to listen, understand and trust, approve the employee’s performance. Enable improve employees productivities. And also create possible conditions for employees to get success. The 3E model seems very simple but it has included everything related to the leadership. In this model, leadership is a behavior not a job. It clearly gives three missions to the managers: setting the goal, inspiring the employees, provide any helps. From all these aspects of P&G case, people can know that leadership is not just depends on one person or one group, it rely on the whole organization. And leadership not only considers for small aspects such as company strategies, but also considers more about the social responsibility it have in the society. Generally speaking, there are three outcomes of excellent leadership: -The productivity. The only results when the employees cannot finish his job on time are the waste of time and the reduction of quality. The main reason of such consequence is the uncertain guidance and follow-ups. If the leader cannot offer guidance the employees need, then the job cannot achieve the expected level. So lots of time and strength are wasted thus reduced the productivity. -The stability within the organization. As said above, the current society is based on knowledge. If the organization wants to approve the value of the employees, it should provide continuous training and developing opportunities for them. In this way to show the organizations confirmation on their value through spending time and money invest on the knowledge. The company could use such method to increase the stability of the employees and improve the efficiency. -The consumer’s satisfaction. The excellent external consumer services are based on the internal customer service. If the company could realize that the employees are the key customers for them, then they could get the chance to earn huge profit. As a leader, the company’s attitude towards the employees mainly determines whether they wish to work for the company. To care the employees give the company a chance to provide an excellent consumer services from inside-out. Bass and Avolio (1994) mentioned that the leadership should include behaviors like inspiring others, intellectual stimulation, coaching and development, respect and faith. This paper thinks, the leadership is, under the organization’s process of implement its target, the ability of the leader influence other related be led and the interaction between leader and the one to be led. The leadership itself is not only a capability but also a process. In the process, it includes the process of onstruct a binary relationship between the leader and followers, and also includes the functions leader set the organization, improve the efficiency, and leaders help organization adapt the environment, develop and innovative process.? Conclusion To sum up, good management is also an important issue concerning the organizational development. The reason why leadership is more important is that leadership is on a higher level. Take riding the horse as example; if the stableman has an excellent technique to control the horse, perhaps the stableman has management talent. But if he always goes to the wrong direction, that is to say, though the high technique of his management, but still cannot achieve the target, then he is doing the incorrect thing. Clawson (2008) said that leadership is nothing if without changes. So under nowadays a fiercely global trend competition and rapid changing of information and technology, leadership becomes more important for the organization. But only integrate the power of these two functions can, the organization develop on the right way.

Gender Bias in Korea and Japan Essay Example | Topics and Well Written Essays - 1500 words

Gender Bias in Korea and Japan - Essay Example The social problem has been catalyzed by their almost similar beliefs in culture and traditions, which supports male chauvinism and dominance. The traditional woman in the Korean society is considered one that takes care of her family at home. The husband is the head of the house and is expected to fend for the family. These views are similar to those in the traditional Japan culture. To analyze the gender bias in the two societal set ups, this paper analyzes and compares gender bias in employment and education opportunities in the two communities. The Japanese and the Koreans had, and still have, similarities in their societies’ gender bias. The problem is highly attributed to the patriarchal system of the families in the two societies. Civilization has brought about changes in the way women are viewed in the society through introduction of the laws advocating for gender equality, but these laws are yet to be implemented effectively. Consequently, high level of gender bias still haunts these societies to date. Today, despite South Korea having one of the world’s highly educated workforces with 37% women and 42% men past college education, women are still very disadvantaged in the labor industry. The women have to balance between home commitments and the long working hours. This is as a result of cultural emphasis still prominent in the society that men are the breadwinners in a family and women the homemakers.

In recent years, honeybee colonies have been experiencing Colony Essay

In recent years, honeybee colonies have been experiencing Colony Collapse Disorder (CCD). Given the key role of honeybees - Essay Example The honey bees that leave for the forage largely do not return back to their hives and this is especially witnessed to a large extent with migratory bees which are trucked from one country to another for pollination purposes. Scientists have begun to unravel the causes behind this phenomenon as it is a major source of income for the beekeepers and also the farmers depend on it for crop production (Johnson, 2010). In the earlier times a 10 percent loss in honey bee population in a season was considered to be normal, which then rose to 30 percent due to infection by parasitic mites and beginning from 2006 many commercial beekeepers have reported a loss of 30 to 90 percent average colony loss with the onset of CDD. Even the surviving colonies showed weak viability. Though a majority of the losses have been attributed to known causes about 25% of the loss is estimated to have occurred due to CCD. These losses of colonies occur throughout the year and are not seasonal. The major symptoms of this condition are the rapid loss of adult bee workers without any accumulation of dead bees in the hive which is an indication that these bees are not retuning back to the hive that is highly unusual in case of the bee population. These adult bees leave behind their brood which is generally inactive. In addition, there is also the presence of food stores that includes both honey and bee bread. The queen bee is generally present and actively laying eggs (Johnson, 2010; Colony Collapse Disorder, n.d). In case of actively collapsing bee colonies, only an insufficient workforce of young adult bees will be present and though the queen is present the population does not show an inclination to consume food (Colony Collapse Disorder, n.d). Research carried out to determine the causative factors for this condition has found out that CCD could be a syndrome which is not caused by any one particular factor but a combination of several factors (multifactorial). Some of the major possible fa ctors that threaten the bee population are viruses, parasites and microbes, pesticides, antibiotics, miticides, radiations, genetically modified crops and climatic and other environmental changes (Johnson, 2010; Colony Collapse Disorder, n.d). The USDA’s Agriculture Research Service, the Pennsylvania State University and several other universities are conducting most of the current research to unravel the cause of this phenomenon (Johnson, 2010). A recent study carried out by the Washington State University has shown that CCD could be caused due to a combination of toxic chemicals and pathogens present in honeycombs as the bees present in such combs had reduced longevity (Gutierrez, 2010). Of these, chronic exposures to pesticides, miticides and antibiotics have been shown to have an impact on the immune system of the honey bees and hence on their response to infection. In addition, bees have a reduced number of genes which offer resistance to various diseases and toxins thus making the bee population more vulnerable to such problems (Colony Collapse Disorder, n.d). These toxic chemicals are believed to cause the colony to collapse either by themselves or by combining with each other, which would result in increased toxicity to the hive. In addition scientists are also studying the combinatory effects

- Assess the extent to which an Arab Winter followed, and was caused Assignment

- Assess the extent to which an Arab Winter followed, and was caused by, the Arab Spring - Assignment Example The Arab Spring was a misnomer that was motivated by wishful thinking. During the time of Arab Spring overthrowing of the authoritarian regimes gave democracy a chance to bloom. Not only that this movement had given many Islamist parties to advance their undemocratic agendas. While there was political instability in Middle East and West Africa many Islamist insurgents and terrorist groups got the opportunity to expand their influence (Scott, 2009). In such circumstances the Middle East became more hostile strategic environment where regional security, Western values including the US national interest was under severe threat. It was not possible for the United States to react with a difference to this situation. The popular rebellions that erupted in Egypt, Tunisia, Syria, and in other Arab countries during the so-called Arab Spring are works in progress that have caused various outcomes. Since America is not the policeman of the world it is not possible for America to govern the Middle East and instruct the people how they should live their lives. Washington, however, could do a better job to protect the US national interest and promote peace and prosperity in the Middle East(Bellin, 2012). The United States needs a comprehensive strategy to combat Islamist regimes that promote agendas counter to American interests and that suppress opportunities for political, religious, and economic freedom. The Arab Spring had steered an unprecedented political transformation, which devolved into a chaotic Islamist Winter in many Arab countries threatening the US national interest (Howard, et. al., 2011). Washington lost a key strategic partner when Egypt’s Mubarak regime was replaced by one dominated by the anti-Western Muslim Brotherhood. Allies in Jordan, Bahrain, Kuwait and Yemen now have to deal with challenges posed by Islamist-dominated

Human Development Coursework Example | Topics and Well Written Essays - 500 words - 1

Human Development - Coursework Example Burton highlights key arguments that are principal in heralding ethnography as the best tool of understanding teenagers’ behavior in high-risk neighborhoods. This thrives on the valid belief that teenagers growing in high-risk areas may attach a different meaning to adolescence than teenagers from safer areas. Adolescence, thus, occurs differently to teenagers as depending on one’s context. She highlighted the concept of accelerated life force. This suggests that teenagers in high-risk areas are highly likely to perceive their lifespan as relatively short (Burton, 1997). Such a perception may give way towards liberal handling of mortality and incarceration. In turn, a teenager is highly likely to engage in high-risk activities believing that one has no future. It emerges that these teenagers view teenage hood as a non-existent stage as they grow up to fend for themselves. This cultural perspective is consistent with the concept of diffused age hierarchies. In high-risk areas, there is a tendency towards condensed age structures. This means that it is not easy to distinguish individuals as based on their age. In turn, teenagers may behave as adults while adults may possess similar behavior as teenagers. It is arguable that such behavior emanate from the economic situations of such livelihoods. In families broken down by poverty, a teenager begins fending for one’s family early in life. In cases of absentee fathers, teenagers take a huge economic responsibility over one’s family as such family strives to pull resources from every possible source. Such responsibilities may make teenagers live an unconventional teenage life. This causes a rift with school institutions. This is because in schools, the system treats teenagers according to their age, while they are treated as adults at home. Such a teenager has to develop a dual

Risk Management & Responsibilities Essay Example | Topics and Well Written Essays - 750 words

Risk Management & Responsibilities - Essay Example This is because there are genuine uncertainties in both physical and social systems. Nuclear scientist is obliged to (1) take extreme care about current projects and possible impact of their outcomes on environment. It is important to (2) produce "maps" of danger, deprivation, disease and despair, so that the social justice aspects of all this are formally taken into account long-range sitting plans take these maps into account and explicitly incorporate risk-avoidance measures. (3) Precaution presents a case for science type structure of interdisciplinary science, upon government, more complete communication, and dialogues between judgment of possible outcomes and cost-effectiveness calculations of various courses of action. In this case responsibilities mean more than simply passing moral judgment about what should and should not be done in a particular situation. Risk management is part of the (4) conscious decisions nuclear scientists make about the directions and consequences of the decisions. It is a link between morality, responsibility, and risk assessment. In this situation, the staff should work together taking into account threats and consequences of their studies for the humanity (Doherty, 2000). For a nuclear scientist, risk management requires (5) flexible technologies arranged with diversity. It is possible to consider its lead time, unit size, capital intensity and need for infrastructure; and, if it threatens to be highly inflexible, then decision-makers should consider ways in which flexibility might be enhanced, through shortening the lead time, or reducing the scale, capital intensity, or need for infrastructure. This is a central aspect of any satisfactory account of risk management for nuclear scientist. (1) Job security is one of the main responsibilities of engineers which deal with research process and design. Their responsibilities are (2) to design the projects according to safety measures and regulations accepted by the entire organization. This would also permit greater use of (3) mediation techniques and mechanisms in risk management. Ensuring best value and managing risk are two fundamental issues involved in the delivery of engineering projects. Responsibilities of an engineer involve project safety, design and resources allocation. Precaution is essentially about extending engineering projects to the public realm, about re-ordering victim powerlessness in favor of new mechanisms of victim avoidance, and of guaranteeing buffers of protected "ecological space" or "safety" to avoid going too close to unknowable. Because precaution places the burden of proof on the risk creator to show no unreasonable harm and to build in guarantees of compensation in case of honest misjudgmen t, so precaution favors the would-be victims rather than the beneficiaries of risk-related decisions (Doherty, 2000). In the world of global environmental change, the full influence of precaution would be socially approved. The lack of effective communication of risk between engineers and non-technical clients and between engineers and the general public is a major problem. No matter what approach is adopted to problem-solving (4) it is necessary to construct models, whether formal or informal. There are different attributes of models that are worth exploring; function, grounding, form, specification, applicability and

Final Project 1960 Time Capsule Essay Example for Free

Final Project 1960 Time Capsule Essay After receiving a very intriguing call from my colleagues, about a great time capsule find, I made my immediate departure for a little place we call the Red Zone previously known as Colorado. As I arrive I help my colleagues to unearth a time capsule from the period of the 1960s. We carefully opened the capsule that had intrigued us all so much to find five articles inside that told a great story of our past and of the decade beginning in 1960. The following is a summary of my findings within the capsule. The first of the five articles contained within the capsule was The Berlin Wall of 1961, also known as â€Å"The Iron Curtain†. This wall once more than 30 miles of barbed wire was a barrier between the Communist East Germany and the Democratic West Germany, became a series of concrete walls up to fifteen feet high, 96 miles long and guarded by towers armed with guards. After WWII Germany was split into four zones, three controlled by France, Britain, and The United States, and the other one by The Soviet Union; the Berlin Wall was constructed to separate the zone (East Germany) that was controlled by the Soviet Union from the zones (West Germany) controlled by France, Britain and the United States. It was here at the Berlin Wall that John F. Kennedy gave one of his memorable speeches, â€Å"There are many people in the world who really dont understand, or say they dont, what is the great issue between the free world and the Communist world. Let them come to Berlin. There are some who say that communism is the wave of the future. Let them come to Berlin. And there are some who say in Europe and elsewhere we can work with the Communists. Let them come to Berlin. And there are even a few who say that it is true that communism is an evil system, but it permits us to make economic progress. Lasssie nach Berlin kommen. Let them come to Berlin.† The construction and demolition of the Berlin Wall(1989-90) are important milestones of the Cold War. The second item found in the capsule was the March on Washington of 1963. Attended by some 250,000 people, it was the largest demonstration ever seen in the nation’s capital, and one of the first to have extensive television coverage (Ross, 2007). The stated demands of the march were the passage of meaningful civil rights legislation; the elimination of racial segregation in public schools; protection for demonstrators against police brutality; a major public-works program to provide jobs; the passage of a law prohibiting racial discrimination in public and private hiring; a $2 an hour minimum wage; and self-government for the District of Columbia, which had a black majority (Ross,2007). Demanding jobs and freedom from the nation’s capital this march successfully pressured the Kennedy administration to initiate a civil rights bill in Congress. This is also when Martin Luther King gave his â€Å"I Have a Dream† speech. Although it wasn’t until the Civil Rights Act of 1964 that the demands of the march were met, it was a major point in the peaceful war for civil and equal rights for all Americans. Without this peaceful demonstration the civil rights movement could have been pushed even further back in its effort for an equal nation. The effects of this event can still be seen today as we are now seen as American rather than white and black or rich or poor. The third item discovered in the capsule was the assassination of President John F. Kennedy on November 22, 1963. On this day President Kennedy accompanied by his wife, John Connelly and his wife Nellie rode in a motorcade through the streets of Dallas, TX. It was during this ride that President Kennedy was shot around 12:30 pm the driver then rushed the President to Memorial Hospital where he was pronounced dead at 1:00pm. This horrible travesty shook America for years to come. News of the assassination changed the source of news from then on. Until this point newspapers had been the main source of news, until the assassination which brought on the longest uninterrupted television broadcast to date. The assassination also stuck fear in the African-Americans that the assassination would put a halt to the progress for civil rights. However, the assassination seemed to spur the civil rights movement which resulted in the Civil Rights Act of 1964 signed by President Lyndon Johnson. The assassination also changed the way the secret service operates today. Although during those times the President  was freer to move around openly, now secret service agents keep the president more secure and his availability limited. It is also thought that had the president not been assassinated the Vietnam War would have ended and many of our troops would not have died. The assassination opens up the possibility of â€Å"what if?†, and fueled conspiracy theorist for many, many years to come. This showed the weakness of American by its own hand. The fourth item in the capsule was the moon landing in 1969. July 16, 9:32am three astronauts (Neil Armstong, Buzz Aldridge, and Michael Collins) sit waiting for launch permission. By 9:44am they are in Earth orbit, July 20 at 10:56pm Neil Armstrong takes his first step on the moon. With more than half a billion people watching on television, he climbs down the ladder and proclaims: Thats one small step for a man, one giant leap for mankind. (htt5). This was proof of great technological advancement and completion of the challenge set forth by President Kennedy over nine years ago. Project Apollo took on a life of its own over the years and left an important legacy to both the nation and the proponents of space exploration. Its success was enormously significant, coming at a time when American society was in crisis (htt6). This event showed the world and Americans everywhere that The United States was still the ultimate power by demonstrating to the world what the United States could achieve. The moon landing changed the way we viewed the Earth as they pointed a small portable camera toward Earth, showing just how small and fragile the planet really is in the scheme of the universe. The samples taken and brought back from the moon landing opened up knew scientific testing and led the way to multiple other moon landings and advancing our knowledge of space itself. The last item in the intriguing capsule was the Woodstock Music Festival of 1969. This was a three day concert at Max Yasgur’s dairy farm in the town of Bethel. More than half a million people came together united in a message of peace, openness and cultural expression – and demonstrated how a generation could be heard (htt7) Woodstock is committed to living by its principles – we believe in universal human rights, ethical business practices, unfettered creative expression, free trade, the loving care of our planet, the power of the individual to make a difference, and the  overwhelming impact of communities to act as agents of peaceful change (htt7). However, the festival involved music (rock ‘n roll), drugs, sex and nudity. This festival came at a time when American had been through hard times. With the Civil Rights Movement, the Vietnam War, and the assassination of Martin Luther King the United States was tired and weary. The peaceful concert changed the way music was marketed from then on, now knowing that fans were willing to give up popular amenities to have sight of the musicians they loved. The change on music and pop culture of the time was historic. In 1969, rock critic Ellen Sander appraised the immediate impact of the Festival this way: No longer can the magical multicolored phenomenon of pop culture be overlooked or underrated. It’s happening everywhere, but now it has happened in one place at one time so hugely that it was indeed historic . The audience was a much bigger story than the groups. It was major entertainment news that the line-up of talent was of such magnificence and magnitude (thirty-one acts, nineteen of which were colossal) . These were, however, the least significant events of what happened over the Woodstock weekend. What happened was that the largest number of people ever assembled for any event other than a war lived together, intimately and meaningfully and with such natural good cheer that they turned on not only everyone surrounding them but the mass media, and, by extension, millions of others, young and old, particularly many elements hostile to the manifestations and ignorant of the substance of pop culture. (htt8). This change in pop culture has left an undying footprint on the history of the world with its new found music, art and literary styles. It is clear after examining and researching the incredible articles within the time capsule that the 1960 era was an extreme time of change for the American people. This decade in our history so full of such life changing events not only in the United States but also in other countries that rely on support from the United States. Its story shows our ability to adapt to ever changing situations around us and the resilience of the American people. Whether it is fighting Communism, the loss of a great leader, fighting for our rights, landing on the moon, or expressing or freedom in culture we are a strong nation and when faced with a great challenge we answer that challenge with a great success. Although many have been lost  along the way as a whole we stand one nation, united. References (n.d.). Retrieved from http://www.tenfactsabout.co.uk/0003berlinwall.htm (n.d.). Retrieved from http://mlk-kpp01.stanford.edu/index.php/encyclopedia/encyclopedia/enc_march_on_washington_for_jobs_and_freedom/ (n.d.). Retrieved from Civil Rights March on Washington (History, Facts, Martin Luther King Jr.) | Infoplease.com. Infoplease. (n.d.). Retrieved from http://www.theguardian.com/world/2013/nov/19/john-f-kennedy-assassination-racial-equality-jfk (n.d.). Retrieved from http://www.nasa.gov/mission_pages/apollo/apollo11_40th.html (n.d.). Retrieved from http://history.nasa.gov/ap11-35ann/legacy.html (n.d.). Retrieved from http://www.woodstock.com/ (n.d.). Retrieved from http://www.woodstockpreservation.org/SignificanceStatement.htm http://www.u-s-history.com/pages/h1867.html. (n.d.).